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<?xml-stylesheet type="text/xsl" href="http://storagecommunity.org/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>IBM Edge Content Hub</title><link>http://storagecommunity.org/blogs/edge2012_content_hub/default.aspx</link><description>The IBM Edge conference offers over 350 sessions on IT and optimized systems, including IT Storage, SystemX, IBM Pure Systems, Cloud, Big Data, Virtualization and High performance computing.  The Edge Content Hub in the Storage Community keeps you posted on all activities leading up to Edge and provides live coverage of the conference.</description><dc:language>en</dc:language><generator>CommunityServer 2008.5 SP1 (Debug Build: 31106.3070)</generator><item><title>Mainframe and Storage: Highlights from IBM's Technical Edge Conference Agenda</title><link>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/05/18/mainframe-and-storage-highlights-from-ibm-s-technical-edge-conference-agenda.aspx</link><pubDate>Sat, 18 May 2013 01:27:00 GMT</pubDate><guid isPermaLink="false">7b790e14-3226-42b5-956e-68cf3c139744:1195</guid><dc:creator>wired</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://storagecommunity.org/blogs/edge2012_content_hub/rsscomments.aspx?PostID=1195</wfw:commentRss><comments>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/05/18/mainframe-and-storage-highlights-from-ibm-s-technical-edge-conference-agenda.aspx#comments</comments><description>&lt;p id="yui_3_7_2_1_1368840289552_5147"&gt;&lt;a id="yui_3_7_2_1_1368840289552_5146" rel="nofollow" target="_blank" href="http://storagecommunity.org/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/mainframecomputingstorage/edge_5F00_technical_5F00_300x100.jpg"&gt;&lt;img id="yui_3_7_2_1_1368840289552_5145" src="http://f1620.mail.vip.bf1.yahoo.com/ya/download?mid=2%5f0%5f0%5f1%5f166283774%5fANXTi2IAAIUXUZPxBwwqcWrvh70&amp;amp;pid=2&amp;amp;fid=Inbox&amp;amp;inline=1" height="100" width="300" alt="" /&gt;&lt;/a&gt;
&lt;/p&gt;
&lt;p id="yui_3_7_2_1_1368840289552_5335"&gt;&lt;a id="yui_3_7_2_1_1368840289552_5337" rel="nofollow" target="_blank" href="http://www-03.ibm.com/systems/edge/agenda.html"&gt;The
IBM Edge conference is &lt;/a&gt;June 10-14 in Las Vegas,&amp;nbsp;
Although the conference is held in Las Vegas this year, the sessions should
bring enough expert material to divert mainframe storage managers from
the gaming tables. Although mainframe isn&amp;#39;t&amp;nbsp; the primary focus, the
Technical Edge agenda offers considerable material that addresses mainframe
storage.&amp;nbsp; Here are some of the sessions that look particularly interesting:
&lt;/p&gt;
&lt;ul id="yui_3_7_2_1_1368840289552_5333"&gt;
&lt;li&gt;&lt;b&gt;IBM z/OS Storage Management Ecosystem Update-&lt;/b&gt;provides
an overview of IBM&amp;#39;s strategy for managing the z/OS storage ecosystems.&amp;nbsp;
Learn how the strategic z/OS storage management product, OMEGAMON XE for
Storage, fits into the strategy and how the rest of the Tivoli z/OS Storage
management portfolio works together to address common z/OS storage tasks
and problem resolution. The session also promises to include a short review
of Tivoli z/VM storage products.
&lt;/li&gt;
&lt;li&gt;&lt;b&gt;IBM z/OS + DS8K Synergy-&lt;/b&gt;offers an overview of
the IBM DS8000 architecture and its deep integration with IBM z/OS to deliver
performance, high availability, optimization, and manageability. No other
storage system has the unique integration with the IBM mainframe, according
to IBM.&amp;nbsp; That becomes particularly apparent when you start looking
at Flash storage.
&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Introduction to the TS7700 Virtualization Engine Grid
for the Uninitiated or Those Needing a Refresher&lt;/b&gt;-intended to introduce
attendees to the IBM TS7700 Virtualization Engine, a virtualized tape solution.
This basic level discussion will start by explaining why tape virtualization
came about, and then cover basic and advanced concepts, up through the
latest enhancements.&amp;nbsp; If you are not already familiar with virtual
tape you don&amp;#39;t want to miss this.
&lt;/li&gt;
&lt;li&gt;Retention management is an increasingly important and
tricky topic these days, particularly as it ties in with compliance and
even legal ediscovery. Edge 2013 offers two complementary sessions on retention
management.
&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Untangling Retention Management under DFSMSrmm&lt;/b&gt;-DFSMS
Removable Media Manager (DFSMSrmm) delivers a wide variety of retention
controls for the z/OS tape resources it manages. Often the variety of options
and the differences in how they behave can be confusing. The session promises
to explain how and why DFSMSrmm does what it does so attendees can make
the best decisions for their environment.
&lt;/li&gt;
&lt;li&gt;&lt;b&gt;DFSMSrmm Best Practices, Features and New Stuff-&lt;/b&gt;DFSMS
Removable Media Manager (DFSMSrmm) is one of the most regularly enhanced
tape management systems in the market. Often, however, new features are
overlooked. This session offers an overview of key product features that
every DFSMSrmm data center should be taking full advantage of to properly
safeguard their environments. In addition, it will detail several little-known
product capabilities that can streamline administrator efficiency, allowing
more time for other management activities.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;
Overall,
&lt;a rel="nofollow" target="_blank" href="http://www-03.ibm.com/systems/edge/agenda.html"&gt;&lt;span style="text-decoration:underline;"&gt;IBM
Edge 2013 &lt;/span&gt;&lt;/a&gt;will offer over 140 storage sessions,
over 50 PureSystems sessions, more than 50 client case studies, and sessions
on big data and analytics along with a full cloud track.&amp;nbsp; In June,
I&amp;#39;ll be attending IBM Edge 2013.&amp;nbsp; Look for me in the Social Media
Lounge at the conference and in the sessions.&amp;nbsp; You can follow me on
Twitter for conference updates&lt;a rel="nofollow" target="_blank" href="http://twitter.com/writer1225"&gt;&lt;span style="text-decoration:underline;"&gt;
@Writer1225&lt;/span&gt;&lt;/a&gt;.&amp;nbsp; I&amp;#39;ll be using hashtag &lt;b&gt;#IBMEdge&lt;/b&gt;
to post live Twitter comments from the conference.
&lt;/p&gt;
&lt;p id="yui_3_7_2_1_1368840289552_5330"&gt;&amp;nbsp;&lt;/p&gt;
&lt;p id="yui_3_7_2_1_1368840289552_5329"&gt;&lt;b&gt;&lt;i&gt;NOTE&lt;/i&gt;&lt;/b&gt;: Full disclosure: this blogger&amp;#39;s trip
to Edge 2013 and related DancingDinosaur posts are being underwritten by
IBM.&amp;nbsp; However, the choice of content, ideas, and opinions are my own.&amp;nbsp;
Hope to see you there!
&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://storagecommunity.org/aggbug.aspx?PostID=1195" width="1" height="1"&gt;</description><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/Mainframe+and+Storage/default.aspx">Mainframe and Storage</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/IBM+Technical+Edge+Agenda+2013/default.aspx">IBM Technical Edge Agenda 2013</category></item><item><title>Flash Storage Innovation: A Hot Topic at IBM Edge 2013</title><link>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/05/16/flash-storage-innovation-a-hot-topic-at-ibm-edge-2013.aspx</link><pubDate>Wed, 15 May 2013 20:45:00 GMT</pubDate><guid isPermaLink="false">7b790e14-3226-42b5-956e-68cf3c139744:1193</guid><dc:creator>Mary Hall</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://storagecommunity.org/blogs/edge2012_content_hub/rsscomments.aspx?PostID=1193</wfw:commentRss><comments>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/05/16/flash-storage-innovation-a-hot-topic-at-ibm-edge-2013.aspx#comments</comments><description>&lt;p&gt;&lt;a href="http://www.youtube.com/watch?v=_z31UCT1WWY"&gt;&lt;img src="http://storagecommunity.org/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/Doubling-Down-on-Storage-pic.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;In order to help attendees get a taste for some of the hot topics on the IBM Edge Agenda, IBM Edge has a made a series of videos available on their YouTube channel to give viewer a taste of the conference.&amp;nbsp; The video series features IBM Experts and executives having&amp;nbsp; a series of roundtable conversations about things IBM Customers are particularly interested in.&amp;nbsp; Flash Storage is a hot topic with a bullet.&amp;nbsp; This technology offers cost savings and increased employee productivity. Flash storage is really changing the way customers are deploying 
infrastructure. It is simultaneously being deployed on every layer. It&amp;#39;s
 in servers, networks and storage, and it&amp;#39;s all about how do you 
coordinate that using software from a management cross-domain and really
 driving a huge benefits.&lt;/p&gt;
&lt;p&gt;Watch this video by clicking on the picture link above to learn more.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://storagecommunity.org/aggbug.aspx?PostID=1193" width="1" height="1"&gt;</description><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/ibm+edge+2013/default.aspx">ibm edge 2013</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/flash+storage/default.aspx">flash storage</category></item><item><title>Social Media will be a Highlight of IBM Edge 2013</title><link>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/05/16/social-media-will-be-a-highlight-of-ibm-edge-2013.aspx</link><pubDate>Wed, 15 May 2013 17:26:00 GMT</pubDate><guid isPermaLink="false">7b790e14-3226-42b5-956e-68cf3c139744:1192</guid><dc:creator>Mary Hall</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://storagecommunity.org/blogs/edge2012_content_hub/rsscomments.aspx?PostID=1192</wfw:commentRss><comments>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/05/16/social-media-will-be-a-highlight-of-ibm-edge-2013.aspx#comments</comments><description>&lt;p&gt;&lt;a href="http://storagecommunity.org/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/SOCIAL-EDGE.JPG"&gt;&lt;img src="http://storagecommunity.org/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/SOCIAL-EDGE.JPG" border="0" alt="" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;br /&gt;&lt;/h3&gt;
&lt;h3&gt;Social Media is going to play a key role in June in the activities
 at the &lt;a href="http://www-03.ibm.com/systems/edge/"&gt;IBM Edge2013&lt;/a&gt; conference.&amp;nbsp; In addition to interacting in real 
time at the conference, IBM is encouraging attendees to interact 
socially via social media and to share their conference experiences.&amp;nbsp; 
Following is a list of all the social activities at the conference.&amp;nbsp; 
These are activities you&amp;#39;ll want to participate in to win prizes, and to
 enhance your social IQ. Bookmark this blog post, and then refer to it 
through the conference to get the Social Edge!&lt;br /&gt;&lt;/h3&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://storagecommunity.org/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/IBM-SOCIAL-LOUNGE.jpg"&gt;&lt;img src="http://storagecommunity.org/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/IBM-SOCIAL-LOUNGE.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin-bottom:0.0001pt;"&gt;&lt;b&gt;&lt;span style="text-decoration:underline;"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;Look for the Social Media Lounge&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;span style="text-decoration:underline;"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt; &lt;b&gt;at IBM Edge in the show
foyer,&amp;nbsp; during these hours:&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin-bottom:0.0001pt;"&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style="language:en-US;line-height:normal;margin-top:2.4pt;margin-bottom:0pt;margin-left:0in;margin-right:0in;text-indent:0in;text-align:left;direction:ltr;unicode-bidi:embed;vertical-align:baseline;mso-line-break-override:none;word-break:normal;punctuation-wrap:hanging;"&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-bidi-font-family:Arial;font-variant:normal;color:#f04e37;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:bold;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-color:#F04E37;mso-style-textfill-fill-alpha:100.0%;"&gt;Monday June 10: Social Lounge &lt;/span&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family:&amp;#39;MS PGothic&amp;#39;;mso-bidi-font-family:Arial;font-variant:normal;color:black;mso-color-index:1;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:normal;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%;"&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Open&amp;nbsp; 9:30
a.m. - 5:00 &lt;/span&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family:&amp;#39;MS PGothic&amp;#39;;mso-bidi-font-family:Arial;font-variant:normal;color:black;mso-color-index:1;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:normal;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%;"&gt;p.m&lt;/span&gt;&lt;/p&gt;
&lt;p style="language:en-US;line-height:normal;margin-top:2.4pt;margin-bottom:0pt;margin-left:0in;margin-right:0in;text-indent:0in;text-align:left;direction:ltr;unicode-bidi:embed;vertical-align:baseline;mso-line-break-override:none;word-break:normal;punctuation-wrap:hanging;"&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-bidi-font-family:Arial;font-variant:normal;color:#f04e37;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:bold;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-color:#F04E37;mso-style-textfill-fill-alpha:100.0%;"&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;p style="language:en-US;line-height:normal;margin-top:2.4pt;margin-bottom:0pt;margin-left:0in;margin-right:0in;text-indent:0in;text-align:left;direction:ltr;unicode-bidi:embed;vertical-align:baseline;mso-line-break-override:none;word-break:normal;punctuation-wrap:hanging;"&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-bidi-font-family:Arial;font-variant:normal;color:#f04e37;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:bold;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-color:#F04E37;mso-style-textfill-fill-alpha:100.0%;"&gt;Tuesday&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;June 11th&amp;nbsp; Social Lounge &lt;/span&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family:&amp;#39;MS PGothic&amp;#39;;mso-bidi-font-family:Arial;font-variant:normal;color:black;mso-color-index:1;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:normal;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%;"&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Open&amp;nbsp; 10:00
a.m. - 5:00 &lt;/span&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family:&amp;#39;MS PGothic&amp;#39;;mso-bidi-font-family:Arial;font-variant:normal;color:black;mso-color-index:1;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:normal;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%;"&gt;p.m&lt;/span&gt;&lt;/p&gt;
&lt;p style="language:en-US;line-height:normal;margin-top:2.4pt;margin-bottom:0pt;margin-left:0in;margin-right:0in;text-indent:0in;text-align:left;direction:ltr;unicode-bidi:embed;vertical-align:baseline;mso-line-break-override:none;word-break:normal;punctuation-wrap:hanging;"&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-bidi-font-family:Arial;font-variant:normal;color:#f04e37;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:bold;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-color:#F04E37;mso-style-textfill-fill-alpha:100.0%;"&gt;Wednesday&amp;nbsp;&lt;span style="mso-spacerun:yes;"&gt;&lt;/span&gt;June 12th&amp;nbsp; Social Lounge &lt;/span&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family:&amp;#39;MS PGothic&amp;#39;;mso-bidi-font-family:Arial;font-variant:normal;color:black;mso-color-index:1;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:normal;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%;"&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Open&amp;nbsp; 10:00
a.m. - 5:30 &lt;/span&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family:&amp;#39;MS PGothic&amp;#39;;mso-bidi-font-family:Arial;font-variant:normal;color:black;mso-color-index:1;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:normal;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%;"&gt;p.m, &lt;/span&gt;&lt;/p&gt;
&lt;p style="line-height:normal;margin:2.4pt 0in 0pt;text-indent:0in;text-align:left;direction:ltr;unicode-bidi:embed;vertical-align:baseline;word-break:normal;padding-left:30px;"&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family:&amp;#39;MS PGothic&amp;#39;;mso-bidi-font-family:Arial;font-variant:normal;color:black;mso-color-index:1;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:bold;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%;"&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family:&amp;#39;MS PGothic&amp;#39;;mso-bidi-font-family:Arial;font-variant:normal;color:black;mso-color-index:1;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:normal;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%;"&gt;Tweet up in the Social Lounge&amp;nbsp; &lt;/span&gt;4pm
to 5:30 pm&lt;/span&gt;&lt;/p&gt;
&lt;p style="language:en-US;line-height:normal;margin-top:2.4pt;margin-bottom:0pt;margin-left:0in;margin-right:0in;text-indent:0in;text-align:left;direction:ltr;unicode-bidi:embed;vertical-align:baseline;mso-line-break-override:none;word-break:normal;punctuation-wrap:hanging;"&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-bidi-font-family:Arial;font-variant:normal;color:#f04e37;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:bold;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-color:#F04E37;mso-style-textfill-fill-alpha:100.0%;"&gt;&lt;span style="mso-spacerun:yes;"&gt;&lt;/span&gt;Thursday June
13th&amp;nbsp; Social Lounge &lt;/span&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family:&amp;#39;MS PGothic&amp;#39;;mso-bidi-font-family:Arial;font-variant:normal;color:black;mso-color-index:1;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:normal;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%;"&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Open&amp;nbsp;&amp;nbsp; 10:00
a.m. - 4:00 p.m.&lt;/span&gt;&lt;/p&gt;
&lt;p style="language:en-US;line-height:normal;margin-top:2.88pt;margin-bottom:0pt;margin-left:0in;margin-right:0in;text-indent:0in;text-align:left;direction:ltr;unicode-bidi:embed;vertical-align:baseline;mso-line-break-override:none;word-break:normal;punctuation-wrap:hanging;"&gt;&lt;span style="font-size:12.0pt;font-family:Calibri;mso-ascii-font-family:Calibri;mso-bidi-font-family:Arial;font-variant:normal;color:black;mso-color-index:1;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:bold;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%;"&gt;&lt;/span&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-bidi-font-family:Arial;font-variant:normal;color:#f04e37;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:bold;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-color:#F04E37;mso-style-textfill-fill-alpha:100.0%;"&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;p style="language:en-US;line-height:normal;margin-top:2.4pt;margin-bottom:0pt;margin-left:0in;margin-right:0in;text-indent:0in;text-align:left;direction:ltr;unicode-bidi:embed;vertical-align:baseline;mso-line-break-override:none;word-break:normal;punctuation-wrap:hanging;"&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-bidi-font-family:Arial;font-variant:normal;color:#f04e37;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:bold;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-color:#F04E37;mso-style-textfill-fill-alpha:100.0%;"&gt;Friday June
14th&amp;nbsp; Social Lounge &lt;/span&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family:&amp;#39;MS PGothic&amp;#39;;mso-bidi-font-family:Arial;font-variant:normal;color:black;mso-color-index:1;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:normal;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%;"&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Open&amp;nbsp; 10:30
a.m. to noon&lt;/span&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family:&amp;#39;MS PGothic&amp;#39;;mso-bidi-font-family:Arial;font-variant:normal;color:black;mso-color-index:1;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:bold;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%;"&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p style="language:en-US;line-height:normal;margin-top:2.4pt;margin-bottom:0pt;margin-left:0in;margin-right:0in;text-indent:0in;text-align:left;direction:ltr;unicode-bidi:embed;vertical-align:baseline;mso-line-break-override:none;word-break:normal;punctuation-wrap:hanging;"&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family:&amp;#39;MS PGothic&amp;#39;;mso-bidi-font-family:Arial;font-variant:normal;color:black;mso-color-index:1;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:normal;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li class="MsoNormal" style="color:black;"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt;Sharpen
     your social media skills in the IBM Edge Social Media Lounge. &amp;nbsp; If you&amp;#39;re new to Social Media, ask one of our Social Concierges at the Lounge to help you talk about IBM Edge on your social networks. &lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal" style="color:black;"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt;Join
     the Storage Community at &lt;a href="http://www.storagecommunity.org"&gt;www.storagecommunity.org&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal" style="color:black;"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt;Join
     the Twitter conversations, follow&amp;nbsp; &lt;a href="https://twitter.com/SystemsandTech"&gt;@SystemsandTech &lt;/a&gt;&lt;/span&gt;&lt;span style="color:windowtext;"&gt;&lt;a href="https://twitter.com/#%21/IBMSTG"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt;@IBMSTG&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt;, &lt;a href="https://twitter.com/ibmtechconfs"&gt;@IBMTechConfs &lt;/a&gt;&amp;amp; &lt;a href="https://twitter.com/ibmedge"&gt;@IBMEdge &lt;/a&gt;on Twitter, &lt;/span&gt;&lt;span style="color:windowtext;"&gt;&lt;a href="https://twitter.com/#%21/search/IBMEdge"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt;use Hashtag #IBMEdge&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt; &lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal" style="color:black;"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt;Enjoy
     refreshments &amp;amp; enter to win prizes!&amp;nbsp; The lounge will be stocked with candy, snacks and coffee.&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p class="MsoNormal" style="margin-left:0.5in;"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;b&gt;&lt;span style="text-decoration:underline;"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;&lt;a href="http://storagecommunity.org/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/instagram_2D00_logo.jpg"&gt;&lt;img src="http://storagecommunity.org/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/instagram_2D00_logo.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;b&gt;&lt;span style="text-decoration:underline;"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;b&gt;&lt;span style="text-decoration:underline;"&gt;&lt;span style="font-size:14pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;Share your #IBMEdge photos on Instagram and receive a Starbucks card&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;It&amp;rsquo;s easy to use Instagram, and enjoy some
Starbucks coffee too!&lt;span&gt;&amp;nbsp; &lt;/span&gt;Here&amp;rsquo;s what you
need to do.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraph" style="text-indent:-0.25in;"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;&lt;span&gt;1)&lt;span style="font:7pt &amp;#39;Times New Roman&amp;#39;;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;Download Instagram as an app on your mobile
phone (Android, iPhone or iPad) and set-up your account&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin:0in 0in 3.75pt;text-indent:-0.25in;line-height:15pt;"&gt;&lt;span style="font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:#222222;"&gt;&lt;span&gt;1.&lt;span style="font:7pt &amp;#39;Times New Roman&amp;#39;;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://help.instagram.com/customer/portal/articles/95812-create-an-account-for-your-brand"&gt;&lt;span style="font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt;Sign
up for an Instagram account&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:#222222;"&gt; and choose a username
that clearly represents you.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin:0in 0in 3.75pt;text-indent:-0.25in;line-height:15pt;"&gt;&lt;span style="font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:#222222;"&gt;&lt;span&gt;2.&lt;span style="font:7pt &amp;#39;Times New Roman&amp;#39;;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://help.instagram.com/customer/portal/articles/95718-add-a-profile-bio-website"&gt;&lt;span style="font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt;Add
a profile photo, a biography and a link to your website&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:#222222;"&gt;&amp;nbsp;.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin:0in 0in 3.75pt;text-indent:-0.25in;line-height:15pt;"&gt;&lt;span style="font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:#222222;"&gt;&lt;span&gt;3.&lt;span style="font:7pt &amp;#39;Times New Roman&amp;#39;;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://help.instagram.com/customer/portal/articles/95723-adjust-your-share-settings-for-twitter-facebook-etc-"&gt;&lt;span style="font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt;Connect
your account &lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:#222222;"&gt;to Facebook, Twitter
and any other third-party sharing sites where you have an account (Go to Profile
&amp;gt; Edit sharing settings). &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpFirst" style="text-indent:-0.25in;"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;&lt;span&gt;2)&lt;span style="font:7pt &amp;#39;Times New Roman&amp;#39;;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;Share your #IBMEdge photos with us on Instagram
to receive a Starbucks coffee card! &lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpLast" style="text-indent:-0.25in;"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;&lt;span&gt;3)&lt;span style="font:7pt &amp;#39;Times New Roman&amp;#39;;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;Simply share your picture via Twitter with the
#IBMEdge hashtag, like this&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;:&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin-left:1in;text-indent:-0.25in;"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;&lt;span&gt;a.&lt;span style="font:7pt &amp;#39;Times New Roman&amp;#39;;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;I&amp;rsquo;m at #&lt;b&gt;IBMEdge &lt;/b&gt;enjoying this XXX (pick the
place to describe your picture: session, tech lab, event: @FitzandTantrums/ #YoungtheGiant,
dinner, etc)&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin-left:1in;text-indent:-0.25in;"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;&lt;span&gt;b.&lt;span style="font:7pt &amp;#39;Times New Roman&amp;#39;;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;Then share your picture
on Instagram via your Twitter account, and bring it to the Social Media Lounge,
for your coffee card.&lt;span&gt;&amp;nbsp; &lt;/span&gt;Look for the
Social Edge signs to find the lounge. Note, you must use the &lt;/span&gt;&lt;a href="https://twitter.com/#%21/search/IBMEdge"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt;#IBMEdge&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt; hashtag to be eligible.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin-left:1in;text-indent:-0.25in;"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;c: Follow &lt;a href="http://instagram.com/ibmedge"&gt;@IBMEdge on Instagram&lt;/a&gt; to see our pictures to get ideas.&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin-left:1in;"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin-left:0.5in;"&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;&lt;a href="http://storagecommunity.org/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/edge-badge.jpg"&gt;&lt;img src="http://storagecommunity.org/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/edge-badge.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;b&gt;&lt;span style="text-decoration:underline;"&gt;&lt;span style="font-size:14pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;Share &lt;span&gt;&lt;/span&gt;your #IBMEdge
experience on Twitter receive a Starbucks card&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-size:14pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;Send us a Tweet us &lt;/span&gt;&lt;a href="https://twitter.com/#%21/IBMEdge"&gt;&lt;span style="font-size:14pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt;@IBMEdge&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size:14pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt; and tell us how you&amp;rsquo;re enjoying the conference
with the hashtag &lt;/span&gt;&lt;a href="https://twitter.com/#%21/search/IBMEdge"&gt;&lt;span style="font-size:14pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt;#IBMEdge&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size:14pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;.
Show us your Tweet on your mobile phone in the Social Edge lounge and receive a
Starbucks card.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-size:14pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://storagecommunity.org/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/Foursquare-Icon.png"&gt;&lt;img src="http://storagecommunity.org/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/Foursquare-Icon.png" border="0" alt="" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;&lt;span style="text-decoration:underline;"&gt;&lt;span style="font-size:14pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;color:black;"&gt;Check in to IBM Edge at Mandalay Bay from your mobile phone to&amp;nbsp; receive a Starbucks card&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt;Check
     in on Foursquare from your mobile phone or iPad for a complimentary Starbucks card, when you check in
     to &lt;b&gt;IBM Edge 2013&lt;/b&gt;&lt;span&gt;.&amp;nbsp; Show us your check-in at the Social Lounge to receive a card.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h4&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt;&lt;span&gt;&lt;b&gt;Special Events in the Social Lounge&lt;/b&gt;:&lt;/span&gt;&lt;/span&gt;&amp;nbsp; All conference attendees are invited to join us in the IBM Social Lounge on Wed, June 12th for a special Happy Hour Tweet-up &lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family:&amp;#39;MS PGothic&amp;#39;;mso-bidi-font-family:Arial;font-variant:normal;color:black;mso-color-index:1;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:bold;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%;"&gt;&lt;span&gt;the Social Lounge &lt;/span&gt;4pm
to 5:30 pm&lt;/span&gt;&lt;/h4&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:10.0pt;font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family:&amp;#39;MS PGothic&amp;#39;;mso-bidi-font-family:Arial;font-variant:normal;color:black;mso-color-index:1;text-transform:none;mso-font-kerning:12.0pt;language:en-US;font-weight:bold;font-style:normal;vertical-align:baseline;mso-text-raise:0%;mso-style-textoutline-type:none;mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%;"&gt;All IBM Attendees are invited to join us in the Social Lounge near the registration desk in the show foyer throughout the show!&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;h4&gt;
&lt;/h4&gt;
&lt;p&gt;&lt;span style="font-size:12pt;font-family:&amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt;&lt;span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://storagecommunity.org/aggbug.aspx?PostID=1192" width="1" height="1"&gt;</description><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/IBM+Edge+conference/default.aspx">IBM Edge conference</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/ibm+edge+2013/default.aspx">ibm edge 2013</category></item><item><title>IBM Edge2013 Session Highlights and IBM Customer Speakers Announced!</title><link>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/05/03/ibm-edge2013-session-highlights-and-ibm-customer-speakers-announced.aspx</link><pubDate>Thu, 02 May 2013 16:01:00 GMT</pubDate><guid isPermaLink="false">7b790e14-3226-42b5-956e-68cf3c139744:1184</guid><dc:creator>Mary Hall</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://storagecommunity.org/blogs/edge2012_content_hub/rsscomments.aspx?PostID=1184</wfw:commentRss><comments>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/05/03/ibm-edge2013-session-highlights-and-ibm-customer-speakers-announced.aspx#comments</comments><description>&lt;p&gt;&lt;a href="http://storagecommunity.org/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/EdgeGoogle_7B00_lus.jpg"&gt;&lt;img src="http://storagecommunity.org/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/EdgeGoogle_7B00_lus.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;As most of our Storage Community members know the&lt;a href="http://www-03.ibm.com/systems/edge/index.html"&gt; IBM Edge event is coming on June 10-14th&lt;/a&gt; in Las Vegas, Nevada at the Mandalay Bay Hotel.&amp;nbsp; Last year&amp;#39;s event was so well received, it sold out.&lt;/p&gt;
&lt;p&gt;As a result,&lt;a href="http://www-03.ibm.com/systems/edge/"&gt; IBM Edge&lt;/a&gt; has been greatly expanded for 2013.&amp;nbsp; The event now includes much more than IBM storage, The week long event will feature an extensive curriculum that covers storage, cloud, IBM&amp;reg; PureSystems&amp;trade;, x86 servers and converged infrastructure.&amp;nbsp; &lt;/p&gt;
&lt;p&gt;At IBM Edge, IBM customers and IBM Business Partners will be able to get educated on&amp;nbsp; industry directions, new innovations, discover best practices and get certified.&lt;/p&gt;
&lt;table border="0" cellpadding="0" cellspacing="15" width="100%"&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td colspan="2" valign="top"&gt;
&lt;table border="0" cellpadding="0" cellspacing="0" width="100%"&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td colspan="3"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#a22672;line-height:25px;"&gt;&lt;b&gt;Session highlights:&lt;/b&gt;&lt;/span&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td colspan="3"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000;line-height:17px;"&gt;Here are just a few of the sessions offered at IBM Edge2013.&amp;nbsp; These are some of the hot topics on the agenda!&lt;br /&gt;&lt;/span&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td width="4"&gt;&lt;img src="http://www-01.ibm.com/marketing/campaigns/US-102PC5UE/spacer.gif" height="10" width="4" alt="" /&gt;&lt;/td&gt;
&lt;td valign="top" width="7"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;&amp;bull;&lt;/span&gt;&lt;/td&gt;
&lt;td valign="top" width="339"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;Overview of IBM&amp;rsquo;s Big Data Strategy&lt;/span&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&lt;img src="http://www-01.ibm.com/marketing/campaigns/US-102PC5UE/spacer.gif" height="10" width="4" alt="" /&gt;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;&amp;bull;&lt;/span&gt;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;Where to Put the Flash in the Data Center&lt;/span&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&lt;img src="http://www-01.ibm.com/marketing/campaigns/US-102PC5UE/spacer.gif" height="10" width="4" alt="" /&gt;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;&amp;bull;&lt;/span&gt;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;The Dark Side of the Cloud&lt;/span&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&lt;img src="http://www-01.ibm.com/marketing/campaigns/US-102PC5UE/spacer.gif" height="10" width="4" alt="" /&gt;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;&amp;bull;&lt;/span&gt;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;Hadoop: It&amp;#39;s Not Just About Internal Storage&lt;/span&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&amp;nbsp;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;&amp;bull;&lt;/span&gt;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;The Future of Analytics Infrastructure&lt;/span&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&amp;nbsp;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;&amp;bull;&lt;/span&gt;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;Introducing IBM Storwize&amp;reg; V3700 Entry Level Virtual Storage System&lt;/span&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&amp;nbsp;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;&amp;bull;&lt;/span&gt;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;Introducing IBM PureFlex&amp;trade; Express, Standard and Enterprise&lt;/span&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&amp;nbsp;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;&amp;bull;&lt;/span&gt;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;How the IBM FlashSystem&amp;trade; Architecture Delivers Differentiated Business Value&lt;/span&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&amp;nbsp;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;&amp;bull;&lt;/span&gt;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;Simplifying the Tivoli Storage Manager Administrative Experience with the New Interface&lt;/span&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&amp;nbsp;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;&amp;bull;&lt;/span&gt;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;IBM PureApplication System Technical Overview&lt;/span&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&amp;nbsp;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;&amp;bull;&lt;/span&gt;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;The Emerging IT Threat Landscape&lt;/span&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&amp;nbsp;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;&amp;bull;&lt;/span&gt;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;For more information, &lt;a href="http://public.dhe.ibm.com/common/ssi/ecm/en/tsr01568usen/TSR01568USEN.PDF" title="For more information, download the agenda." style="text-decoration:none;color:#0965ba;"&gt;download the agenda&lt;/a&gt;.&lt;/span&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/tbody&gt;
&lt;/table&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;At Edge2013, you can also hear from IBM executives and innovators, along with more than 30 client guest speakers.&amp;nbsp; Check out some of the IBM customers who will be sharing best practices at Edge,&lt;/p&gt;
&lt;p&gt;The list of logos is super impressive.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://storagecommunity.org/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/Edge-Customer-Speakers.jpg"&gt;&lt;img src="http://storagecommunity.org/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/Edge-Customer-Speakers.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#a22672;line-height:25px;"&gt;&lt;b&gt;Featured IBM speakers:&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
      &lt;img src="http://www-01.ibm.com/marketing/campaigns/US-102PC5UE/speakers.jpg" style="width:100%;height:auto;max-width:604px;" border="0" alt="" /&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td colspan="2" valign="top"&gt;
    
&lt;table border="0" cellpadding="0" cellspacing="0" width="100%"&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td colspan="3"&gt;&lt;/td&gt;
&lt;/tr&gt;
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&lt;/tr&gt;
&lt;tr&gt;
&lt;td width="4"&gt;&lt;/td&gt;
&lt;td valign="top" width="7"&gt;&lt;/td&gt;
&lt;td valign="top" width="339"&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;/td&gt;
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&lt;/tr&gt;
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&lt;/tr&gt;
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&lt;/tr&gt;
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&lt;td&gt;&lt;/td&gt;
&lt;td valign="top"&gt;&lt;/td&gt;
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&lt;/tr&gt;
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&lt;td&gt;&lt;/td&gt;
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&lt;td&gt;&lt;/td&gt;
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&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td colspan="2" valign="top"&gt;
    
&lt;table border="0" cellpadding="0" cellspacing="0" width="100%"&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td&gt;&lt;span style="font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#444444;line-height:17px;"&gt;&lt;a href="http://www.youtube.com/watch?v=Z59bzSrq9is&amp;amp;list=PLUbRx39vvOvj0Lo7diSTuVmXLHjePsEHR&amp;amp;index=1" style="text-decoration:none;color:#0965ba;"&gt;Watch the Pushing the Edge video series&lt;/a&gt; to catch the excitement, &lt;a href="http://public.dhe.ibm.com/common/ssi/ecm/en/tsr01566usen/TSR01566USEN.PDF" style="text-decoration:none;color:#0965ba;"&gt;check out the week-at-glance&lt;/a&gt; and plan to attend IBM &lt;b&gt;Edge&lt;span style="color:#f04e37;"&gt;2013&lt;/span&gt;&lt;/b&gt;&amp;hellip; at the beautiful &lt;b&gt;Mandalay Bay in Las Vegas, NV&lt;/b&gt;.&lt;br /&gt;&lt;/span&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/tbody&gt;
&lt;/table&gt;
&lt;/td&gt;
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&lt;/table&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://storagecommunity.org/aggbug.aspx?PostID=1184" width="1" height="1"&gt;</description><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/storage/default.aspx">storage</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/cloud/default.aspx">cloud</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/ibm+technical+edge/default.aspx">ibm technical edge</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/IBM+PureSystems/default.aspx">IBM PureSystems</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/IBM+Edge+conference/default.aspx">IBM Edge conference</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/technical+labs/default.aspx">technical labs</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/techincial+education/default.aspx">techincial education</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/ibm+edge/default.aspx">ibm edge</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/Edge+2013+speaker/default.aspx">Edge 2013 speaker</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/ibm+edge+2013/default.aspx">ibm edge 2013</category></item><item><title>Special Offer: Register by April 28, 2013 Save 15% on IBM Edge</title><link>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/04/25/special-offer-register-by-april-28-2013-save-15-on-ibm-edge.aspx</link><pubDate>Wed, 24 Apr 2013 18:44:00 GMT</pubDate><guid isPermaLink="false">7b790e14-3226-42b5-956e-68cf3c139744:1182</guid><dc:creator>Mary Hall</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://storagecommunity.org/blogs/edge2012_content_hub/rsscomments.aspx?PostID=1182</wfw:commentRss><comments>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/04/25/special-offer-register-by-april-28-2013-save-15-on-ibm-edge.aspx#comments</comments><description>&lt;p style="padding-left:30px;"&gt;&lt;a href="http://storagecommunity.org/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/Edge-Deal-reg-before-April-28_5F00_mini.jpg"&gt;&lt;img src="http://storagecommunity.org/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/Edge-Deal-reg-before-April-28_5F00_mini.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="padding-left:90px;"&gt;The&lt;a href="http://www-03.ibm.com/systems/edge/index.html"&gt; IBM Edge conference&lt;/a&gt; promises to be a great event.&amp;nbsp;&amp;nbsp;&amp;nbsp; The conference features many benefits for IBM Customers and Partners.&amp;nbsp; Over the course of a week in Las Vegas, IBM will feature customer case studies, technical labs and hands-on product presentations.&amp;nbsp; A few of the conference highlights include:&lt;/p&gt;
&lt;blockquote&gt;
&lt;blockquote&gt;
&lt;ul style="padding-left:30px;" class="ibm-bullet-list ibm-no-links"&gt;
&lt;li&gt;350+ technical sessions and hands on labs geared for novices to experts, with the ability to test drive the latest technology.&lt;/li&gt;
&lt;li&gt;Exciting general sessions focused on Smarter Computing innovations and real-world success stories.&lt;/li&gt;
&lt;li&gt;World class certification available on-site to validate your skills 
and demonstrate your proficiency in the latest IBM technology and 
solutions.&lt;/li&gt;
&lt;li&gt;A comprehensive and expanded Solution Center giving you access to 
the latest storage, System x and PureSystems solutions from IBM and our 
sponsors.&lt;/li&gt;
&lt;/ul&gt;
&lt;/blockquote&gt;
&lt;/blockquote&gt;
&lt;p style="padding-left:30px;"&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style="padding-left:90px;"&gt;Check out the list of IBM Customers coming to speak at this year&amp;#39;s conference. Impressive doesn&amp;#39;t even begin to cover it!&amp;nbsp; Customers like Blue Cross Blue Shield, Kroger ,Trinity Health &amp;amp; Prudential will be sharing best practices on stage on at IBM Edge.&lt;/p&gt;
&lt;p style="padding-left:90px;"&gt;&lt;a href="http://storagecommunity.org/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/Edge-Customer-Speakers.jpg"&gt;&lt;img style="border:0;vertical-align:middle;" src="http://storagecommunity.org/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/Edge-Customer-Speakers.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="padding-left:90px;"&gt;So, if you&amp;#39;re interested in attending, we have a &lt;a href="http://www-03.ibm.com/systems/edge/index.html"&gt;special offer for you.&lt;/a&gt;&amp;nbsp; If you register online by April 28th, you&amp;#39;ll automatically receive 15% off the registration fee.&amp;nbsp; There is no discount code to input. When you register, you will automatically get the savings.&lt;/p&gt;
&lt;p style="padding-left:90px;"&gt;That&amp;#39;s a $345.00 savings simply for registering before April 28th.&amp;nbsp; To learn more about IBM Edge, see the agendas and get more details, visit the &lt;a href="http://www.ibm.com/edge"&gt;IBM Edge website.&lt;/a&gt;&lt;/p&gt;
&lt;p style="padding-left:90px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://storagecommunity.org/aggbug.aspx?PostID=1182" width="1" height="1"&gt;</description><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/ibm+edge/default.aspx">ibm edge</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/Technical+education/default.aspx">Technical education</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/IBM+Storage/default.aspx">IBM Storage</category></item><item><title>IBM Edge Pushing The Edge Video Series - "Betting on Big Data"</title><link>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/03/29/ibm-previews-ibm-edge-2013-conference-with-quot-pushing-the-edge-quot-video-series.aspx</link><pubDate>Fri, 29 Mar 2013 15:52:00 GMT</pubDate><guid isPermaLink="false">7b790e14-3226-42b5-956e-68cf3c139744:1165</guid><dc:creator>Mary Hall</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://storagecommunity.org/blogs/edge2012_content_hub/rsscomments.aspx?PostID=1165</wfw:commentRss><comments>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/03/29/ibm-previews-ibm-edge-2013-conference-with-quot-pushing-the-edge-quot-video-series.aspx#comments</comments><description>&lt;p&gt;&lt;a href="http://storagecommunity.org/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/jeffj.jpg"&gt;
&lt;/a&gt;&lt;a href="http://www.youtube.com/watch?v=Z59bzSrq9is&amp;amp;list=PLUbRx39vvOvj0Lo7diSTuVmXLHjePsEHR&amp;amp;index=1"&gt;&lt;img src="http://storagecommunity.org/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/jeffj.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;In June, the IBM team will be hosting the&lt;a href="http://www-03.ibm.com/systems/edge/"&gt; IBM Edge&lt;/a&gt;&lt;a href="http://www-03.ibm.com/systems/edge/"&gt;&amp;nbsp; &lt;/a&gt;conference in Las Vegas.&amp;nbsp; Last year, the conference sold out and was well-received by our customers.&amp;nbsp; To respond to customer requests, this year&amp;#39;s conference has expanded to include more than Storage.&amp;nbsp; The conference will cover best practices for managing storage growth, accelerating and optimizing x86 server and cloud deployments,from big data and secure critical information. To help our customers and partners better understand the conference, we&amp;#39;ve developed a series of five videos to offer previews of various topics on the IBM&amp;nbsp; Edge agenda.&amp;nbsp; This is the first installment of the&lt;i&gt;&lt;a href="http://www.youtube.com/playlist?list=PLUbRx39vvOvj0Lo7diSTuVmXLHjePsEHR"&gt; Pushing the Edge&lt;/a&gt;&lt;/i&gt; series, where IBM experts discuss topics surrounding IT innovation and optimization. This video features renown IBM experts, like IBM Fellow &amp;amp; Researcher Jeff Jonas, discussing the issue of how to handle the ever expanding problem of data storage, known as &amp;quot;Big Data.&amp;quot;&amp;nbsp;&amp;nbsp; As Jonas humorously remarks in the video, &amp;quot;If it fits in a spreadsheet bro, it ain&amp;#39;t Big Data.&amp;quot;&amp;nbsp;&amp;nbsp; Everyday, we create 2.5 quintillion bytes of data &amp;mdash; so much that 90% of the data in the world today has been created in the last two years alone.&lt;br /&gt;&lt;br /&gt;So what is &lt;a href="http://www.youtube.com/watch?v=Z59bzSrq9is&amp;amp;list=PLUbRx39vvOvj0Lo7diSTuVmXLHjePsEHR&amp;amp;index=1"&gt;Big Data?&lt;/a&gt;&amp;nbsp;&amp;nbsp; Technically it&amp;#39;s a group of data that becomes so large, it becomes challenging to work with and store. Big data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. This data is Big Data. How do you deal with your Big Data? Watch this video roundtable discussion from IBM experts for&amp;nbsp; insights on big data.&amp;nbsp; I think you&amp;#39;ll enjoy the candor and the humor of the video in approaching one of the biggest issues in IT today. &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;i&gt;Learn more about Big Data at &lt;a target="_blank" href="http://www-03.ibm.com/systems/edge/"&gt;IBM Edge2013&lt;/a&gt;&lt;a&gt;&lt;/a&gt; June 10-14 | Mandalay Bay | Las Vegas, NV. For more information visit us at the IBM Edge website.&amp;nbsp; Storage Community members can receive 15% off IBM Edge Registration when they register before April 28, 2013.&lt;br /&gt;For IBM Edge updates in real-time&lt;a href="http://www.twitter.com/ibmedge"&gt;, follow @IBMEdge on Twitter &lt;/a&gt;and join the conversations with the hashtag #IBMEdge.&lt;/i&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://storagecommunity.org/aggbug.aspx?PostID=1165" width="1" height="1"&gt;</description><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/storage/default.aspx">storage</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/big+data/default.aspx">big data</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/IBM+PureSystems/default.aspx">IBM PureSystems</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/storage+efficiency/default.aspx">storage efficiency</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/IBM+Edge+conference/default.aspx">IBM Edge conference</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/Data/default.aspx">Data</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/jeff+jonas+IBM/default.aspx">jeff jonas IBM</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/ibmedge/default.aspx">ibmedge</category></item><item><title>IBM Edge 2013 Preview: IBM Experts Discuss Security &amp; Privacy Implications</title><link>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/03/16/ibm-edge-2013-preview-ibm-experts-discuss-security-amp-privacy-implications.aspx</link><pubDate>Fri, 15 Mar 2013 20:14:00 GMT</pubDate><guid isPermaLink="false">7b790e14-3226-42b5-956e-68cf3c139744:1153</guid><dc:creator>Mary Hall</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://storagecommunity.org/blogs/edge2012_content_hub/rsscomments.aspx?PostID=1153</wfw:commentRss><comments>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/03/16/ibm-edge-2013-preview-ibm-experts-discuss-security-amp-privacy-implications.aspx#comments</comments><description>&lt;p&gt;(Please visit the site to view this media)&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Security and Privacy will be hot topics at the 2013 IBM Edge conference. This video features a discussion from IBM Experts on the implications of system design and IT infrastructure. Today&amp;#39;s IT security needs to be bullet-proof to protect mission critical data and customer information. Issues like identity and access
control, privacy issues, cross-border translation and more are discussed.  Security is on the agenda at IBM Edge 2013.  &lt;/p&gt;
&lt;p&gt;Learn more at &lt;a href="http://storagecommunity.org/controlpanel/blogs/posteditor.aspx/ibm.com/edge"&gt;ibm.com/edge&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://storagecommunity.org/aggbug.aspx?PostID=1153" width="1" height="1"&gt;</description><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/big+data/default.aspx">big data</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/ibm+edge+2013/default.aspx">ibm edge 2013</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/security/default.aspx">security</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/privacy/default.aspx">privacy</category></item><item><title>Consolidation and IT Service Delivery By Larry Carvalho</title><link>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/03/14/consolidation-and-it-service-delivery-by-larry-carvalho.aspx</link><pubDate>Wed, 13 Mar 2013 23:58:00 GMT</pubDate><guid isPermaLink="false">7b790e14-3226-42b5-956e-68cf3c139744:1151</guid><dc:creator>Mary Hall</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://storagecommunity.org/blogs/edge2012_content_hub/rsscomments.aspx?PostID=1151</wfw:commentRss><comments>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/03/14/consolidation-and-it-service-delivery-by-larry-carvalho.aspx#comments</comments><description>&lt;p&gt;&lt;img src="http://robustcloud.com/wp-content/themes/MaxiMag/images/logo.png" style="max-width:550px;" border="0" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;Having an optimum IT infrastructure is key to delivering services in an optimal manner. Increasing demands from a deluge of information from 
social and mobile sources challenges most enterprises to provide an 
agile and cost-effective IT infrastructure. One approach to this 
problem, IT Optimization, is driven by enterprises hoping to align IT so
 it can be better managed with business objectives.&lt;/p&gt;
&lt;div class="entry clearfix"&gt;
&lt;p&gt;Converged infrastructure solutions designed to meet these 
requirements are being developed and marketed by many vendors including 
Cisco, Dell, HP, IBM, Oracle and VCE. With the costs of maintenance 
skyrocketing, enterprises are also looking to converged infrastructures 
as an answer to their perennial IT problems.&lt;/p&gt;
&lt;p&gt;Only IBM and Oracle have well-defined, end-to-end and consolidated IT
 solutions that allow enterprises to tackle infrastructure, middleware 
and analytics as discrete solutions. IBM&amp;rsquo;s PureSystems portfolio 
utilizes a &amp;ldquo;Pure&amp;rdquo; prefix born out of the Expert Integrated Systems theme
 while Oracle uses the &amp;ldquo;Exa&amp;rdquo; prefix under the umbrella of Engineered 
Systems.&lt;/p&gt;
&lt;p&gt;Some of the product families are shown in the table below:&lt;/p&gt;
&lt;table border="1" cellpadding="0" cellspacing="0"&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td width="63"&gt;&lt;/td&gt;
&lt;td colspan="3" width="453"&gt;
&lt;p style="text-align:center;"&gt;&lt;b&gt;IBM and Oracle Solution Areas&lt;/b&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td width="63"&gt;&lt;/td&gt;
&lt;td width="194"&gt;Infrastructure&lt;/td&gt;
&lt;td width="131"&gt;Application&lt;/td&gt;
&lt;td width="122"&gt;Data&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td width="63"&gt;IBM&lt;/td&gt;
&lt;td width="194"&gt;PureFlex&lt;/td&gt;
&lt;td width="131"&gt;PureApplication&lt;/td&gt;
&lt;td width="122"&gt;PureData&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td width="63"&gt;Oracle&lt;/td&gt;
&lt;td width="194"&gt;Oracle Optimized Data Center&lt;/td&gt;
&lt;td width="131"&gt;Exalogic&lt;/td&gt;
&lt;td width="122"&gt;ExaData, Exalytics&lt;/td&gt;
&lt;/tr&gt;
&lt;/tbody&gt;
&lt;/table&gt;
&lt;p&gt;Both IBM and Oracle target existing partners of shared customers and 
encourage these partners to become Pure- and Exa- Ready. A greater 
challenge will be to get start-ups to use IBM and Oracle platforms as 
the underlying infrastructure to develop their SaaS solutions.&lt;/p&gt;
&lt;p&gt;Recently I attended an IBM PureSystems Executive Summit held at 
Huntington Beach, California. The agenda had senior IBM executives 
present their strategy to help customers with their transformation. With
 customers depending on improved business outcomes from IT, it was not 
surprising that it was a major theme during the entire summit. 
Enterprise customers and partners shared their experience in using IBM 
solutions that was well received. I noted two interesting announcements:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;b&gt;Mini-packaged PureApplication:&lt;/b&gt; When enterprises 
embark on new initiatives, they prefer a low investment that does not 
need approval from upper management. My biggest concern when IBM 
announced the PureSystems family last year was the high cost of entry 
with the minimum configuration of 96 cores. Earlier this month, IBM 
announced a much lower cost of entry with the 32 core version of the 
PureApplication product. The smaller package (also referred to as Cloud 
in a Box) enables enterprises to experiment with a lower investment and 
may entice mid-market companies to use the platform to support new 
solutions to their customers. The &amp;ldquo;Pay as You Grow&amp;rdquo; model allows 
qualified partners to add capacity as needed.&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Application Patterns:&lt;/b&gt; A persistent headache for 
enterprises is the time required for installation, configuration and 
management of software. IBM&amp;rsquo;s &amp;ldquo;Patterns&amp;rdquo; which are 
pre-optimized/integrated solutions developed by IBM and ISV partners, 
are meant to help PureApplication customers overcome these hurdles while
 also reducing the time to market for solutions. One of the new Patterns
 that IBM announced addressed mobile application enablement and 
management, which is critical to the success of many enterprises. 
Getting partners to leverage this pattern in delivering cloud services 
to customers would make it even more beneficial.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;While most vendors are hawking pre-integrated systems, there are major disruptors entering the market. For example, &lt;a title="ProfitBricks" href="https://www.profitbricks.com/us/en/" target="_blank"&gt;ProfitBricks&lt;/a&gt; provides user-defined virtual servers of up to 48 cores each is partnering with data center leader &lt;a title="Switch" href="http://www.switchnap.com/" target="_blank"&gt;SwitchNAP&lt;/a&gt;
 for facilities that provides start-ups optimum service solutions. If 
enterprise vendors want to break into the start-up space, they will have
 to come up with similar capabilities.&lt;/p&gt;
&lt;p&gt;The recent BM Executive Summit in Huntington Beach offered an excellent overview of the 
benefits of the company&amp;rsquo;s &lt;a href="http://www.ibm.com/ibm/puresystems/us/en/"&gt;PureSystems family.&lt;/a&gt; While I am optimistic 
about the short-term success of IBM in their efforts to make IT simpler 
for enterprises, they will need to adapt to expectations from innovators
 and start-ups. In order to truly transform themselves, enterprises need
 to incorporate more of a start-up DNA into their culture. When 
enterprise vendors are able to meet the challenging and dynamic 
requirements from start-ups, they increase the likelihood of being able 
to meet new enterprise expectations.&lt;/p&gt;
&lt;p&gt;&lt;i&gt;&lt;b&gt;Note: &lt;/b&gt;IBM PureFlex will be a topic on the agenda at the&lt;a href="http://www.ibm.com/edge"&gt; IBM Edge Conference &lt;/a&gt;coming June 10-14 in Las Vegas, NV.&lt;/i&gt;&lt;/p&gt;
&lt;/div&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://storagecommunity.org/aggbug.aspx?PostID=1151" width="1" height="1"&gt;</description><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/IBM+PureFlex/default.aspx">IBM PureFlex</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/Oracle+Optimized+Data+Center/default.aspx">Oracle Optimized Data Center</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/PureFlex/default.aspx">PureFlex</category></item><item><title>SmartCloud Storage Access Simplifies Private Cloud Storage by Alan Radding</title><link>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/03/14/smartcloud-storage-access-simplifies-private-cloud-storage-by-alan-radding.aspx</link><pubDate>Wed, 13 Mar 2013 23:52:00 GMT</pubDate><guid isPermaLink="false">7b790e14-3226-42b5-956e-68cf3c139744:1150</guid><dc:creator>Mary Hall</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://storagecommunity.org/blogs/edge2012_content_hub/rsscomments.aspx?PostID=1150</wfw:commentRss><comments>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/03/14/smartcloud-storage-access-simplifies-private-cloud-storage-by-alan-radding.aspx#comments</comments><description>&lt;p&gt;&lt;img src="http://www.ibm.com/cloud-computing/images/open-cloud-hero.png" style="max-width:550px;" border="0" height="189" width="311" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;IBM has long been offering storage as part of its &lt;a href="http://www.ibm.com/cloud-computing/us/en/"&gt;SmartCloud&lt;/a&gt; family of products. &amp;nbsp;In early February it introduced&amp;nbsp;SmartCloud Storage Access, a storage software appliance that looks to be a game changer, at least for IBM storage shops. It offers easy private cloud storage-as-a-service through a self-service portal for storage provisioning, monitoring and reporting. DancingDinosaur, however, also finds the software appliance concept intriguing, especially as it can be applied to simplifythe zEnterprise.&lt;/p&gt;
&lt;p&gt;&lt;br /&gt;Two issues are driving interest in SmartCloud Storage Access. The first is a report that labor costs will consume 70% of IT spending this year. The second: 90% of organizations expect to adopt or deploy a cloud model in the next three years. &amp;nbsp;It&amp;rsquo;s no surprise that IBM thinks the time is right to introduce SmartCloud Storage Access as a way to facilitate storage in the cloud while lowering the IT labor costs associated with storage.&lt;br /&gt;IBM&amp;nbsp;SmartCloud Storage Access&amp;nbsp;enables organizations to implement a private cloud storage service through which users can create an account, provision storage, and upload files over the Internet&amp;mdash;with only a few clicks and without involving IT labor if done through the automated self-service GUI portal. Not only will SmartCloud Storage Access reduce IT labor involvement but it should speed the delivery of storage resources, which in turn boosts user productivity.&amp;nbsp; No longer do they have to wait for a storage admin to provision storage for them.&lt;/p&gt;
&lt;p&gt;&lt;br /&gt;Unlike several IBM appliances, SmartCloud Storage Access is a software-only appliance; no hardware ships with it. Of course, if you are using it with a private cloud, you still need to populate your private cloud with physical storage. For that you can use most of the IBM storage products. The SmartCloud Storage Access appliance itself installs on an Intel server running VMware. Basically, it is a VMware image loaded on a VMware virtual machine.&lt;br /&gt;As an appliance, all the technical complexity of the storage provisioning process is hidden; this abstraction to the storage-as-a-service level relieves the user of dealing with conventional storage provisioning. It simplifies and standardizes monitoring, reporting, and control to reduce operational complexity. It also does away with the typical collection of point tools required to address various storage functions.&lt;/p&gt;
&lt;p&gt;&lt;br /&gt;It allows admins to quickly and easily set up a private cloud storage service complete with elastic capacity, automatic or routed approval flows, multiple service classes with different QoS. Admins can simply define the service without concern about the underlying technical details. The&lt;a href="http://www.ibm.com/cloud-computing/us/en/"&gt; SmartCloud Storage&lt;/a&gt; Access appliance hides all the complexity. It also simplifies monitoring and reporting.&lt;/p&gt;
&lt;p&gt;&lt;br /&gt;The bottom line: it delivers storage provisioning on demand in seconds and with minimal involvement of IT. The result is increased productivity for both storage users and IT; fast, consistent high quality service; and high operational efficiency. Reduced IT involvement translates into better TCO while automated self-service leads to faster deployment and higher end user satisfaction.&lt;/p&gt;
&lt;p&gt;&lt;br /&gt;And it can play with most of &lt;a href="http://www.ibm.com/storage"&gt;IBM&amp;rsquo;s storage lineup;&lt;/a&gt; XIV, Storwize V7000 and V7000 Unified, and SONAS.&amp;nbsp; The DS8000 and other block storage systems are not expected to play much of a role in SmartCloud Storage Access; clouds today primarily focus on file storage. In recent years the idea of a private storage cloud has emerged as the Holy Grail of storage; something that would finally put an end to the difficulty of responding to rapidly escalating storage demands for different types of storage. But it proved difficult to implement. As a software appliance, however, SmartCloud Storage Access already is proving effective, as early adopters like ETH Zurich University and the Tallink Group attest.&amp;nbsp; If the software appliance concept can simplify private storage clouds what other aspects of enterprise computing can it help? &amp;nbsp;One IBM researcher already thinks that because it can hide complicated platform specifics, the concept is a particularly good fit for System z.&amp;nbsp; More on this to follow.&lt;/p&gt;
&lt;p&gt;&lt;i&gt;&lt;b&gt;Note: &lt;/b&gt;IBM Smart Cloud will be a topic on the agenda at the&lt;a href="http://www.ibm.com/edge"&gt; IBM Edge Conference &lt;/a&gt;coming June 10-14 in Las Vegas, NV.&lt;/i&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://storagecommunity.org/aggbug.aspx?PostID=1150" width="1" height="1"&gt;</description><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/cloud/default.aspx">cloud</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/storage+education/default.aspx">storage education</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/storage+virtualization/default.aspx">storage virtualization</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/ibm+edge/default.aspx">ibm edge</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/IBM+edge+new/default.aspx">IBM edge new</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/smarter+storage/default.aspx">smarter storage</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/SmartCloud/default.aspx">SmartCloud</category></item><item><title>Interested in Speaking at IBM Edge 2013? Here's how!</title><link>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/01/12/interested-in-speaking-at-ibm-edge-here-s-how.aspx</link><pubDate>Fri, 11 Jan 2013 22:48:00 GMT</pubDate><guid isPermaLink="false">7b790e14-3226-42b5-956e-68cf3c139744:1118</guid><dc:creator>Mary Hall</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://storagecommunity.org/blogs/edge2012_content_hub/rsscomments.aspx?PostID=1118</wfw:commentRss><comments>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2013/01/12/interested-in-speaking-at-ibm-edge-here-s-how.aspx#comments</comments><description>
&lt;h3&gt;&lt;a href="https://www-950.ibm.com/events/tools/edge/edge2013ems/"&gt;&lt;img src="http://storagecommunity.org/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/EDGE-callforspeakers_5F00_300x100.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;/h3&gt;

&lt;h3&gt;The IBM Edge &lt;a href="https://www-950.ibm.com/events/tools/edge/edge2013ems/"&gt;call for Speakers is now open!&amp;nbsp;&lt;/a&gt;
 We&amp;#39;re looking for industry experts, bloggers, analysts, IBM customers and Business Partner to share their stories with you.&amp;nbsp; Submit an abstract until Jan 25, 2013.&amp;nbsp; Speaking at the IBM Edge 
conference is a great way to network and market your organization.&amp;nbsp; &lt;a href="http://www.ibm.com/edge"&gt;IBM Edge2013&lt;/a&gt; will be held June 10-14, 2013 in Las Vegas, Nevada at 
the beautiful Mandalay Bay Resort. The premier Storage and Optimized IT 
Solutions event will bring together over 3500 IT professionals from all
 industries to sharpen expertise, discover new innovations, and learn 
industry best practices for managing storage growth, accelerating cloud 
deployments, unlocking the insights from big data, and securing critical
 information and processes.&amp;nbsp; &lt;/h3&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h4&gt;Edge2013 will offer over 350 expert technical sessions covering Storage, PureSystems and System x across these 16 tracks: &lt;/h4&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;h4&gt;Big Data &amp;amp; Analytics&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4&gt;Business Continuity&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4&gt;Cloud&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4&gt;Efficiency&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4&gt;Enterprise Virtualization&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4&gt;IBM PureSystems&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4&gt;ISVs, Databases and Business Applications&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4&gt;Networking&amp;nbsp;&amp;nbsp;&amp;nbsp; Performance Optimization&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; Product Updates&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; Security &amp;amp; Compliance&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; Storage Solutions for Mainframe Environment&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; Storage Virtualization&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; Systems Management&lt;/h4&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;h4&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; Technical and High Performance Computing&lt;/h4&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;If you&amp;#39;re an IBM Customer, IBM Partner, analyst, blogger or technology expert, start thinking about composing a pitch for a compelling talk on one of these areas.&lt;i&gt; &lt;b&gt;Note that &lt;a href="https://www-950.ibm.com/events/tools/edge/edge2013ems/"&gt;Call for Speakers closes on January 25, 2013.&lt;/a&gt;&lt;/b&gt;&lt;/i&gt;&lt;/h3&gt;
&lt;h3&gt;
&lt;/h3&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://storagecommunity.org/aggbug.aspx?PostID=1118" width="1" height="1"&gt;</description><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/IBM+Edge+conference/default.aspx">IBM Edge conference</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/IT+storage+conference/default.aspx">IT storage conference</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/ibm+edge/default.aspx">ibm edge</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/IBM+Edge+Storage+Panel/default.aspx">IBM Edge Storage Panel</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/Speaking+at+IBM+Edge/default.aspx">Speaking at IBM Edge</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/Edge+2013+speaker/default.aspx">Edge 2013 speaker</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/speaking+abstract+EDGE/default.aspx">speaking abstract EDGE</category></item><item><title>Following Up on IBM Edge 2012</title><link>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2012/06/21/following-up-on-ibm-edge-2012.aspx</link><pubDate>Wed, 20 Jun 2012 16:38:00 GMT</pubDate><guid isPermaLink="false">7b790e14-3226-42b5-956e-68cf3c139744:954</guid><dc:creator>Jon Toigo</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://storagecommunity.org/blogs/edge2012_content_hub/rsscomments.aspx?PostID=954</wfw:commentRss><comments>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2012/06/21/following-up-on-ibm-edge-2012.aspx#comments</comments><description>&lt;p&gt;While no shortage of articles, columns and blogs have hit the 
airwaves, print media and Intertubes&amp;nbsp;in the wake of IBM&amp;#39;s excellent Edge
 2012 conference,&amp;nbsp;underscoring the value proposition of IBM&amp;#39;s active 
data compression technology (manifested today&amp;nbsp;on products like Storwize 
V7000 and SAN Volume Controller), my enthusiasm remains somewhat 
dampened.&lt;/p&gt;
&lt;p&gt;Yes, I contributed to the noise around the compression 
announcements.&amp;nbsp; I moderated a webcast about the IBM compression 
technology story just this past Wednesday. &amp;nbsp;(The customer testimonial 
was compelling and probative and the IBMers on the call were excellent 
ombudsmen for their wares, as always.)&amp;nbsp; But, still,&amp;nbsp;I want to be clear. &amp;nbsp;&lt;/p&gt;
&lt;p&gt;I see compression (and deduplication), at best, as tactical 
technologies. More precisely, I see them as weapons for fighting a 
delaying action in the struggle most companies face with respect to 
unmanaged data growth.&lt;/p&gt;
&lt;p&gt;
Compression (and dedupe to some extent)&amp;nbsp;have the potential to slow the rate at which we fill our disk systems, but they &lt;b&gt;ultimately do little-to-nothing&lt;/b&gt; to turn the tide, or to bend the cost curve in storage over the long term. &amp;nbsp;
&amp;nbsp;
&lt;a href="http://www.drunkendata.com/wp-content/uploads/2012/06/vadisk.png"&gt;&lt;img title="vadisk" src="http://www.drunkendata.com/wp-content/uploads/2012/06/vadisk.png" height="220" width="207" alt="" /&gt;&lt;/a&gt;Ultimately, the combination of unmanaged data growth, combined with the &lt;i&gt;store-everything-on-disk&lt;/i&gt; dogma (&lt;i&gt;Omnia in Orbis&lt;/i&gt;)
 that has become&amp;nbsp;so dominant&amp;nbsp;in the marketecture around storage today, 
will lead to a predictable outcome: &amp;nbsp;storage acquisition expense will 
soon dwarf all other IT hardware spending in contemporary data centers. &amp;nbsp;
&amp;nbsp;
And just as inevitably, increasing the complement of disk will 
ultimately&amp;nbsp;run afoul of rising energy costs and will plow headlong into 
the coming energy crisis created by an archaic and over-saturated power 
distribution grid that is already creating issues in the New England 
Corridor, Northern and Southern California, the St. Louis grid nexus, 
and elsewhere.
&lt;/p&gt;
&lt;p&gt;To deal with the&amp;nbsp;challenge effectively and permanently,&amp;nbsp;our solution 
must be strategic and long terml. &amp;nbsp;If compression and dedupe deliver 
tactical advantage,&amp;nbsp;it is by delaying the deployment of more disk 
capacity and by buying us time to do what must be done:&amp;nbsp; coming up with a
 way to manage the glut of&amp;nbsp;data that is finding its way into the data 
junk drawer at an accelerating rate.&lt;/p&gt;
&lt;p&gt;
That&amp;#39;s a major reason why I believe that the most important 
technology demonstrated at the IBM Edge 2012 event was not compression, 
but rather an up-and-coming &amp;nbsp;mass storage technology leveraging magnetic
 tape and the Linear Tape File System (LTFS).
&amp;nbsp;
I am going to be writing about this on ESJ.com and probably in 
several other venues in the near future. &amp;nbsp;Here is some of my source 
material: &amp;nbsp;an interview I was generously granted at Edge with the top 
LTFS mavens at IBM.
&amp;nbsp;
The videos below are a bit noisy at first, shot as they were in the
 social media area of the Edge event. &amp;nbsp;But, I hope you will find it 
useful in understanding the history and future direction for 
LTFS-augmented tape storage from the perspective of IBM. &amp;nbsp;I will 
contribute my commentary in a later post, and hope to add interviews 
with others in the industry who are offering complementary technology to
 realize the Tape NAS vision, including Spectra Logic and Crossroads 
Systems.
&lt;/p&gt;
&lt;p&gt;(Please visit the site to view this media)&lt;/p&gt;
&lt;p&gt;(Please visit the site to view this media)&lt;/p&gt;
&lt;p&gt;Followup blogs to come...&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://storagecommunity.org/aggbug.aspx?PostID=954" width="1" height="1"&gt;</description><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/IBM+Edge+2012/default.aspx">IBM Edge 2012</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/strategy/default.aspx">strategy</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/Linear+Tape+File+System/default.aspx">Linear Tape File System</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/Tape+NAS/default.aspx">Tape NAS</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/deduplication/default.aspx">deduplication</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/LTFS/default.aspx">LTFS</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/compression/default.aspx">compression</category></item><item><title>A Recap of the Storage Meet the Developers Session from IBM Edge</title><link>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2012/06/10/a-recap-of-the-storage-meet-the-developers-session-from-ibm-edge.aspx</link><pubDate>Sun, 10 Jun 2012 01:00:00 GMT</pubDate><guid isPermaLink="false">7b790e14-3226-42b5-956e-68cf3c139744:939</guid><dc:creator>Mary Hall</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://storagecommunity.org/blogs/edge2012_content_hub/rsscomments.aspx?PostID=939</wfw:commentRss><comments>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2012/06/10/a-recap-of-the-storage-meet-the-developers-session-from-ibm-edge.aspx#comments</comments><description>&lt;p&gt;&lt;a href="http://storagecommunity.org/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/storage-panel.jpg"&gt;&lt;img border="0" src="http://storagecommunity.org/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/storage-panel.jpg" width="309" height="213" alt="" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;What is a &lt;em&gt;Storage Free for All&lt;/em&gt;?&amp;nbsp; That was the question many IBM Edge Attendees stopped by&amp;nbsp;the Social Media&amp;nbsp;Lounge &amp;nbsp;Thursday&amp;nbsp;in the late afternoon to ask me.&amp;nbsp;&amp;nbsp; On Twitter some were speculating that it would be a &amp;quot;storage throwdown.&amp;quot; &amp;nbsp;I had to look at the conference agenda to see that there reallly was&amp;nbsp;such a session on the agenda.&amp;nbsp;&amp;nbsp;&amp;nbsp; So what&amp;#39;s a Storage&amp;nbsp;Free for All?&amp;nbsp; It&amp;nbsp;turned out to be&amp;nbsp;an opportunity for IBM Edge attendees to bring their questions about IBM products forward to a team of IBM developers and exports.&amp;nbsp;The Q&amp;amp;A panel across all storage topics was&amp;nbsp;moderated by Scott Drummond. . Here are the questions and the panel responses during the session.&amp;nbsp;&amp;nbsp; This session was extremely popular with attendees and a chance for IBM to talk honestly with customers about their concerns.&amp;nbsp;&amp;nbsp; Despite the late hour, here&amp;#39;s a transcript of session topics and questions captured with help from&amp;nbsp; IBM Super Star storage blogger &lt;a href="https://www.ibm.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/?lang=en"&gt;Tony Pearson&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://storagecommunity.org/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/customer-asks-question.jpg"&gt;&lt;img border="0" src="http://storagecommunity.org/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/customer-asks-question.jpg" width="356" height="319" alt="" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; When will IBM unify their storage management between Mainframe z/OS and the distributed systems platforms? &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; IBM offers a Change and Configuration Management Data Base (CCMDB) for this purpose with appropriate collectors from z/OS and distributed systems, but hasn&amp;#39;t sold well. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; When will IBM devices have RESTful interfaces? &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; Both IBM Systems Director and IBM Tivoli Storage Productivity Center (TPC) offer RESTful APIs. IBM Systems Director can manage z/VM and Linux on System z, as well as Power Systems and x86 based distributed systems. Since October 2008, IBM&amp;#39;s Project Zero introduced RESTful interfaces to PHP and Groovy software running on WebSphere sMash environments. We have not heard much about this since 2008. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; Will IBM TPC support NPIV on Power Systems? &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; TPC 5.1 has support for this, and we expect to retrofit to feature with TPC 4.2.2 Fixpack 2. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; We would like TPC for Replication to run on Linux for System z. We do not run z/OS at the disaster recovery site location. &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; Submit an IBM Request for Enhancement [&lt;a href="http://www.ibm.com/developerworks/rfe/"&gt;RFE&lt;/a&gt;] for this. We have TPC for Replication on z/OS, as well as the distributed systems version that runs on Windows, Linux and AIX. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; We have enhancements we would like to see for XIV and SONAS also, can we use the RFE process for this also? &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; Yes, submit the requirements for our review. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; We heard the Statement of Direction that there would be storage integrated into the PureSystems. What exactly does that mean? &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; The PureSystems family of expert-integrated systems is based on a new chassis that has a front part, a midplane, and a back-part. All IBM System Storage products that support x86 and Power Systems can work with PureSystems. However, IBM does not yet offer storage that fits in the front part of the PureFlex chassis, but the Statement of Direction indicates that we intend to offer that option. Until then, the IBM Storwize V7000 is the storage of choice that can be put into the PureSystems rack, but outside the individual chasses. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; We see some features like Real-Time Compression being put into the SAN Volume Controller (SVC), and other features put into the back-end devices. How are we supposed to make sense of this? &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; IBM&amp;#39;s new pilot program, the SmartCloud Virtual Storage Center, to bring these all together. In general, we have design teams of system architects that determine which features go in which products, and prioritize accordingly. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; We heard the IBM Executives during the opening session indicate that IBM&amp;#39;s strategy involves supporting Big Data, but I haven&amp;#39;t seen any storage that supports native Hadoop interfaces. Did I miss something? &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; First, I want to emphasize that Big Data is more than just MapReduce workloads. IBM offers Streams and BigInsights software to handle text, as well as Business Intelligence and Data Warehouse solutions for structured data. IBM&amp;#39;s General Parallel File System (GPFS) has a Shared-Nothing-Cluster (SNC) mode with Hadoop interfaces that runs twice as fast as Hadoop&amp;#39;s native HDFS file system. The storage products we recommend for Big Data are the SONAS and the DCS3700 disk systems, as both are optimized for the sequential workloads Big Data represents. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; Everytime we upgrade our SVC, we review the list for SDDPCM multi-pathing and see that we need to upgrade our back-end DS8000 microcode up to recommended levels. Can we get a list of combinations that work from other customers? &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; The advantage of storage hypervisors like SVC is that we can separate the multi-pathing driver from the back-end managed disk systems. You only need the SDDPCM to support the SVC, not the back-end devices. For the most part, SVC has not dropped support for any level of previously supported OS or multi-pathing software. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; On SVC, when we migrate volumes (vDisks) from one storage pool to another, we would like to throttle this process during FlashCopy. &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; Yes, we had several requests like this, which is why we now recommend using Volume Mirorring to perform migrations. In fact the GUI wizard uses Volume Mirroring by default when migrations are performed. As for throttling, IBM has implemented &amp;quot;I/O Priority Manager&amp;quot; that offers Quality of Service classes for DS8000 and XIV Gen3, and might consider porting this to other products in our portfolio. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; Sizing systems is an art. I just need to know if the DS8000 is running hot. Can we have the equivalent of &amp;quot;red lines&amp;quot; for our disk systems similar to automobile engines? &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; Storage Optimizer was added to TPC 4.2 to help in this area, identifying heat-maps for IBM DS8000, DS6000, DS5000, DS4000, SVC and Storwize V7000. We recommend you look at the performance violation reports. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; How can we evaluate the characteristics of our workloads? &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; Yes, TPC can do this. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; When we are replacing non-IBM storage with IBM, we don&amp;#39;t have good tools to evaluate the non-IBM equipment. What is IBM doing for this? &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; IBM&amp;#39;s Disk Magic modeling tool can take inputs from a variety of sources, including &lt;i&gt;iostat&lt;/i&gt; from the servers themselves. You can also install a 90-day trial of TPC to help with this. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; We really like EMC&amp;#39;s &amp;quot;Grab&amp;quot; program, does IBM have one also? &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; Yes, IBM has one also. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; Updating the Host Attachment Kit (HAK) for AIX is quite painful for the SVC. We prefer the method employed for the XIV. &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; Thanks for the feedback. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; For SVC, we need to correlate disk with VMware and VIOS. Can we get vSCSI information on VIOS? &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; TPC 5.1 has this support, and we believe it has been retrofitted to TPC 4.2.2 Fixpack 2, coming out this month. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; Currently, with SVC, when volumes are part of a Global Mirror (GM) session, we need to cancel GM, expand the source volume, expand the target volume, then restart GM. We would like this to be fully automated and non-disruptive. &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; Sounds like a great requirement to submit for the RFE process. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/q.gif" alt="" /&gt; Can we get an RSS Feed for the RFE community. &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;img src="https://dw1.s81c.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/resource/a.gif" alt="" /&gt; Yes, you can subscribe to it. You can also set up &amp;quot;Watch Lists&amp;quot;. &lt;/blockquote&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Thanks to all of the IBM experts on the panel for their participation at this event! &lt;/p&gt;
&lt;p&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://storagecommunity.org/aggbug.aspx?PostID=939" width="1" height="1"&gt;</description><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/IBM+Edge+Storage+Panel/default.aspx">IBM Edge Storage Panel</category></item><item><title>Golden Eye for Better Solution Design with IBM I/O Provided by Emulex</title><link>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2012/06/09/golden-eye-for-better-solution-design-with-ibm-i-o-provided-by-emulex.aspx</link><pubDate>Fri, 08 Jun 2012 16:23:00 GMT</pubDate><guid isPermaLink="false">7b790e14-3226-42b5-956e-68cf3c139744:936</guid><dc:creator>AHollingworth</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://storagecommunity.org/blogs/edge2012_content_hub/rsscomments.aspx?PostID=936</wfw:commentRss><comments>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2012/06/09/golden-eye-for-better-solution-design-with-ibm-i-o-provided-by-emulex.aspx#comments</comments><description>&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;For as far as I can remember, Emulex has been providing IBM with
enterprise-class connectivity products for IBM System z, IBM Power Systems, and
IBM System x &amp;shy; not to mention all the storage chips we have onboard IBM disk
storage (DS) and tape solutions, and more recently, IBM XiV, IBM System Storage
SAN Volume Controller (SVC) and IBM Storwize&amp;reg; V7000.&amp;nbsp; A few years ago, Emulex only provided two
products for the IBM System x and BladeCenter portfolio:&amp;nbsp; a dual-port Fibre Channel Host Bus Adapter (HBA)
and a single-port Fibre Channel HBA. &lt;/p&gt;
&lt;p class="MsoNormal"&gt;Emulex has come a long way since then and when IBM announced
their latest Romley-based server products, such as the IBM BladeCenter HS23, it
ushered in a new era for IBM interconnects. IBM has shaken not stirred
(ahem&amp;hellip;couldn&amp;rsquo;t resist) the competition with IBM BladeCenter HS23 because the IBM
LAN On Motherboard (LOM) 10Gb Ethernet (10GbE) chip provided by Emulex that is embedded
on the HS23 blade has changed the economics of IBM BladeCenter. Through
superior design, IBM now has more I/O available within the IBM BladeCenter HS23
than competitive offerings from other vendors.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;Onboard the IBM BladeCenter HS23, IBM has a quad-port LOM
chip provided by Emulex that delivers two ports of 1Gb Ethernet (1GbE), ideal
for management AND two ports of 10GbE.&amp;nbsp;
Now for those of you &amp;nbsp;familiar
with IBM&amp;rsquo;s Virtual Fabric Architecture (VFA), you know that on previous
generations of the IBM Virtual Fabric adapter (Emulex 10GbE Virtual Fabric
Adapter II for IBM BladeCenter, P/N: 90Y3550), it is possible to carve up two 10GbE
ports in to up to eight virtual NICs (vNICs).&amp;nbsp;
However, with the HS23 LAN on Motherboard (LOM) chip, it is only
possible to carve up the two ports of 10GbE into six vNICs.&amp;nbsp; I know what you are thinking&amp;hellip; Why does the onboard
IBM LOM chip embedded into the IBM BladeCenter HS23 have less vNICs than a
standard PCI Express (PCIe) or CFFh version of the IBM Virtual Fabric adapter,
which is capable of eight vNICs?&amp;nbsp; Let me
explain why.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;Each IBM CFFh or PCIe Virtual Fabric adapter based on Emulex
technology has eight PCIe functions available on the card &amp;hellip; It is no secret
then why we can carve up the two physical 10GbE ports in to up to eight&amp;nbsp; vNICs.&amp;nbsp;
However, for the IBM BladeCenter HS23 LOM chip, we have two ports for
1GbE and two ports for 10GbE. Therefore, with two of the PCIe functions taken
up by 1GbE, that leaves only six functions available for the vNIC.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;IBM has given customers the ability to change the game with
unparalleled levels of I/O for each IBM BladeCenter HS23 blade, because of the
way the IBM Virtual Fabric adapter (Emulex 10GbE Virtual Fabric Adapter II for
IBM BladeCenter HS23, P/N: 81Y3120) works with the IBM onboard LOM chip also provided
by Emulex. &lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;
&lt;a href="http://storagecommunity.org/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/VFA.png"&gt;&lt;img src="http://storagecommunity.org/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/VFA.png" border="0" alt="" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;You will notice a special connector that I have highlighted
on the new IBM Virtual Fabric adapter (Emulex 10GbE Virtual Fabric Adapter II
for IBM BladeCenter HS23, P/N: 81Y3120).&amp;nbsp;
&lt;i&gt;This is the only adapter in IBM&amp;rsquo;s
extensive portfolio for the IBM BladeCenter HS23 that allows you &lt;span style="text-decoration:underline;"&gt;four ports&lt;/span&gt;
of 10GbE&lt;/i&gt; (two ports from the onboard IBM LOM chip and two from the IBM CFFh
VFA pictured above) with the additional benefit of the two dedicated 1GbE ports,
also on the LOM. Consequently, this means that by choosing the IBM solution
provided by Emulex, you can achieve up to 14 vNICs that you can use just for
data, or you can even (through a Feature on Demand upgrade from IBM) run Fibre
Channel over Ethernet (FCoE) or iSCSI over four vNICs across &lt;span style="text-decoration:underline;"&gt;redundant&lt;/span&gt;
ASICs. The fact that we can now utilise FCoE or iSCSI over the two ASICs is a
big improvement over previous generation of IBM blades, because the older IBM VFA
II was CFFh-only. That meant one ASIC, meaning storage guys everywhere were
getting nervous about running business-critical storage traffic on one card
without redundancy.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;The other cool thing about the connector highlighted is that
the IBM Virtual Fabric adapter (Emulex 10GbE Virtual Fabric Adapter II for IBM
BladeCenter HS23, P/N: 81Y3120) is the ONLY card available that is able to
deliver four ports of 10GbE into the IBM BladeCenter HS23.&amp;nbsp; If you configure the IBM BladeCenter HS23
with a different CFFh card, you will &lt;span style="text-decoration:underline;"&gt;disable&lt;/span&gt; the onboard LOM chip&amp;rsquo;s 10GbE.&amp;nbsp; Therefore, if you configure another IBM CFFh
card not provided by Emulex, you will disable two ports of 10GbE that IBM
provides on the LOM just to add another two ports from vendor to different
vendor. It doesn&amp;rsquo;t make sense, right? The fact is that IBM selected Emulex to
provide I/O on the LOM, and as a result, the economics have changed.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;So there are some key points here. IBM is providing an
industry-leading solution with huge I/O virtualisation, made possible by the onboard
LOM and IBM Virtual Fabric adapter (Emulex 10GbE Virtual Fabric Adapter II (2+2)
for IBM BladeCenter HS23, P/N: 81Y3120). &amp;nbsp;Furthermore, by configuring a different IBM
CFFh card in the HS23, you disable the onboard 10GbE ports, increasing the cost
of the overall solution and decreasing the chances to win against the
competition. Have a golden eye for better solution design, configure the IBM onboard
LOM and IBM Virtual Fabric adapter (Emulex 10GbE Virtual Fabric Adapter II (2+2)
for IBM BladeCenter HS23, P/N: 81Y3120) for the best functionality with the
most vNICs for the most competitive price.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;The advantages don&amp;rsquo;t stop there.&amp;nbsp; IBM I/O solutions provided by Emulex have:&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpFirst"&gt;&lt;span lang="EN-GB"&gt;1.&lt;span&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;span lang="EN-GB"&gt;&amp;nbsp;One universal driver: which helps avoid
complicated support and installation issues&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle"&gt;&lt;span lang="EN-GB"&gt;2.&lt;span&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;span lang="EN-GB"&gt;Single pain of glass management:
which makes it easier to manage I/O within IBM System Director and VMware
vCenter environments &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle"&gt;&lt;span lang="EN-GB"&gt;3.&lt;span&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;span lang="EN-GB"&gt;Consistent ASIC: which makes
configuration of NIC teaming much easier&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle"&gt;&lt;span lang="EN-GB"&gt;4.&lt;span&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;span lang="EN-GB"&gt;Investment protection: upgrade
to FCoE and iSCSI via Feature on Demand available from IBM&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpLast"&gt;&lt;span lang="EN-GB"&gt;5.&lt;span&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;span lang="EN-GB"&gt;No charge for vNIC
functionality no matter what switch platform you connect to: which, unlike
competing solutions, require customers to use their expensive proprietary
switches&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;Beat the living daylights (OK, last Bond pun) out of your
competition and configure IBM I/O connectivity solutions provided by Emulex.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;Want to know more about convergence?&amp;nbsp; Read my blog, &lt;a href="http://storagecommunity.org/blogs/edge2012_content_hub/archive/2012/06/05/convergence-in-anger-an-enterprise-interconnect-story.aspx"&gt;Convergence
- Field of Dreams or Design Reality&lt;/a&gt; for more information on why convergence
is necessary in tomorrow&amp;rsquo;s data center.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Follow me on Twitter: &lt;a target="_blank" href="https://twitter.com/#!/AlHollingworth"&gt;@AlHollingworth&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://storagecommunity.org/aggbug.aspx?PostID=936" width="1" height="1"&gt;</description><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/IBM+Edge2012/default.aspx">IBM Edge2012</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/ibm/default.aspx">ibm</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/Virtual+Fabric+Architecture/default.aspx">Virtual Fabric Architecture</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/IBM+Edge+2012/default.aspx">IBM Edge 2012</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/Emulex/default.aspx">Emulex</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/VFA/default.aspx">VFA</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/10GbE/default.aspx">10GbE</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/vNICs/default.aspx">vNICs</category></item><item><title>IBM Edge: Day 2 : Executive Edge Concludes, Technical Edge Continues</title><link>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2012/06/07/ibm-edge-day-2-executive-edge-concludes-technical-edge-continues.aspx</link><pubDate>Wed, 06 Jun 2012 16:15:00 GMT</pubDate><guid isPermaLink="false">7b790e14-3226-42b5-956e-68cf3c139744:932</guid><dc:creator>Mary Hall</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://storagecommunity.org/blogs/edge2012_content_hub/rsscomments.aspx?PostID=932</wfw:commentRss><comments>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2012/06/07/ibm-edge-day-2-executive-edge-concludes-technical-edge-continues.aspx#comments</comments><description>&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;a href="http://storagecommunity.org/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/packed-EDGE.jpg"&gt;&lt;img src="http://storagecommunity.org/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/packed-EDGE.jpg" border="0" alt="" /&gt;&lt;/a&gt;
&lt;p&gt;&lt;b&gt;Pictured: A full house at the sold out IBM Edge conference, IBM VP Systems &amp;amp;Technology, NA Deon Newman is onstage.&lt;/b&gt;&lt;/p&gt;

&lt;p&gt;Day 2 of IBM Edge&amp;nbsp; featured a full morning of sessions at Executive Edge&amp;nbsp; focused on the future of Storage, Systems and Analytics.&amp;nbsp; Some of the highlights of the sessions were:&lt;/p&gt;
&lt;p&gt;Dr. Jai Menon, IBM Fellow, CTO and VP, Technical Strategy, described how IBM continues its research investment in storage systems to address new workloads while vastly improving the economics associated with the exploding volumes of data in most organizations.&amp;nbsp; Of particular note is IBM&amp;#39;s ground-breaking scientific exploration into atomic level data storage.&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;br /&gt;Diane Bryant, Vice President and General Manager, Datacenter and Connected Systems Group, Intel, took the stage next to discuss Intel&amp;rsquo;s views of the challenges of current and future data centers and how Intel and IBM are partnering on Smarter Storage solutions that address these challenges.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;a href="http://storagecommunity.org/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/Jonas.jpg"&gt;&lt;img src="http://storagecommunity.org/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/edge2012_5F00_content_5F00_hub/Jonas.jpg" height="247" border="0" width="331" alt="" /&gt;&lt;/a&gt;
&lt;p&gt;&lt;b&gt;Pictured: IBM Fellow and IBM Edge Superstar Jeff Jonas.&lt;/b&gt;&lt;/p&gt;

&lt;p&gt;IBM Superstar , Researcher and Fellow repeated his session on Fantasy Analytics and Big Data after the morning break.&amp;nbsp; Jonas was undoubtedly one of the conference&amp;#39;s most popular speakers, entertaining the crowd with stories about his experiments with Big Data.&amp;nbsp; His session and entertaining slides were also a hot topic via Social Media as many attendees tweeted notes on his session using the hashtag #IBMEdge and &lt;a href="https://twitter.com/#%21/search/%23superbrainiac" title="#superbrainiac" class="  twitter-hashtag pretty-link"&gt;#&lt;b&gt;superbrainiac&lt;/b&gt;&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img height="319" border="0" width="426" alt="" /&gt;&lt;/p&gt;
&lt;p&gt; Enthusiastic Twitter comments about Jonas included:&lt;/p&gt;
&lt;p&gt;&amp;quot;Enterprise Amnesia&amp;quot; discussion by &lt;b&gt;Jeff&lt;/b&gt; &lt;b&gt;Jonas&lt;/b&gt; is fascinating AND funny!   &lt;a href="https://twitter.com/#%21/search/%23IBMedge" title="#IBMedge" class="  twitter-hashtag pretty-link"&gt;&lt;b&gt;#&lt;/b&gt;&lt;b&gt;&lt;b&gt;IBMedge&lt;/b&gt;&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="https://twitter.com/#%21/search/%23IBMEdge" title="#IBMEdge" class="  twitter-hashtag pretty-link"&gt;&lt;b&gt;#&lt;/b&gt;&lt;b&gt;&lt;b&gt;IBMEdge&lt;/b&gt;&lt;/b&gt;&lt;/a&gt; &lt;b&gt;Jeff&lt;/b&gt; &lt;b&gt;Jonas&lt;/b&gt;. An IT rock star! &amp;quot;The data must find the data.... And the relevance must find the user.&amp;quot;&lt;/p&gt;
&lt;p&gt;&lt;br /&gt;Other Tuesday morning topics included the future of Systems, presented by Jason McGee, Distinguished Engineer and Chief Architect IBM PureSystems; the future of Analytics, presented by Jeff Jonas, IBM Fellow, Chief Scientist, Analytics and the future applications of IBM Watson, presented by David McQueeney, VP Software Strategic Initiatives.&lt;br /&gt;&lt;br /&gt;Tuesday afternoon brought both industry and technology breakout sessions to Executive Edge.&amp;nbsp; The industry sessions, hosted by IBM Industry CTOs, covered the role of Storage across several industries/sectors, including Energy &amp;amp; Utilities, Financial Services, Government, Healthcare, Industrial,&amp;nbsp; and Telecommunications.&amp;nbsp; The technology breakout sessions covered a variety of topics ranging from an Intel Roadmap and Deep Dive to Storage V7000 to Storage Economics and Financing 101.&lt;br /&gt;&lt;br /&gt;Check the&lt;a href="http://www.livestream.com/ibmtechnicaledge"&gt; IBM Edge Livestream Channel for replays of Tuesday&amp;#39;s sessions.&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;After two full days focused on how companies can transform their storage infrastructures to conquer big data challenges and achieve desired business outcomes, Executive Edge has now come to a close.&amp;nbsp; Technical Edge continues for the rest of the week with sessions on hot topics like Virtualization, Optimization, Cloud Storage, Disaster Recovery and Planning and more.&amp;nbsp; &lt;a href="http://www-304.ibm.com/jct03001c/services/learning/us/pdfs/IBM_Edge2012_Technical_Sessions_032812.pdf"&gt;Check the complete agenda here.&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://storagecommunity.org/aggbug.aspx?PostID=932" width="1" height="1"&gt;</description><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/technical+labs/default.aspx">technical labs</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/ibm+edge/default.aspx">ibm edge</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/executve+edge/default.aspx">executve edge</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/edge+day+2/default.aspx">edge day 2</category></item><item><title>Edge 2012 Delivers Real-time Compression and SSD</title><link>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2012/06/06/edge-2012-delivers-real-time-compression-and-ssd.aspx</link><pubDate>Wed, 06 Jun 2012 14:53:00 GMT</pubDate><guid isPermaLink="false">7b790e14-3226-42b5-956e-68cf3c139744:931</guid><dc:creator>wired</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://storagecommunity.org/blogs/edge2012_content_hub/rsscomments.aspx?PostID=931</wfw:commentRss><comments>http://storagecommunity.org/blogs/edge2012_content_hub/archive/2012/06/06/edge-2012-delivers-real-time-compression-and-ssd.aspx#comments</comments><description>&lt;p&gt;IBM did not announce a block buster new storage product, no next generation DS8000. But the 2000 people who packed &lt;a target="_blank" href="https://bcsbs.baptie.com/owa/redir.aspx?C=37a0d6b47b734c9cbb8abe21f69d089b&amp;amp;URL=http%3a%2f%2fwww-03.ibm.com%2fsystems%2fstorage%2fresource%2fedge%2findex.html%3fcsr%3dagus_edgecon_02222012%26cm%3dk%26cr%3dgoogle%26ct%3dEDGE2012%26S_TACT%3dEDGE2012%26ck%3dibm_edge_conference%26cmp%3dEDGE2%26mkwid%3dsUxqyFBmp_11791026786_432mov15205"&gt;the IBM Edge conference&lt;/a&gt; found enough announcements of product enhancements that they didn&amp;#39;t leave disappointed. And the Monday night concert by rocker Grace Potter along with an open bar should have knocked their socks off regardless.&lt;/p&gt;
&lt;p&gt;Kicking off Edge 2012 was Rod Adkins senior vice president of IBM Systems &amp;amp; Technology Group, with a recap of IBM&amp;#39;s Smarter Computing mantra. &amp;quot;Enterprises are dealing with data that is increasing exponentially in both size and complexity,&amp;quot; he noted. The world creates 2.5 exabytes of data daily, but the challenge is not just the volume but the speed it arrives. The world will see 450 billion transactions daily by 2020.&lt;/p&gt;
&lt;p&gt;In one way or another, all the announcements at Edge 2012 tied back to the need to rein in this explosive growth in data or use the data to gain valuable insights into the business. Among the biggest announcements were the expansion of real-time compression (RTC) across more of the IBM storage lineup. This included the increase in system capacity up to 5x with RTC for SAN Volume Controller V6.4. Similarly, it extended RTC to IBM Tivoli Storage Productivity Center v5.1. RTC will be a powerful tool for helping organizations accommodate increasing amounts of storage without having to continuously buy more storage.&lt;/p&gt;
&lt;p&gt;Other announcements addressed new enhancements to the Tivoli Productivity Center. Enhancements also were targeted to IBM System Storage TS76xx ProtecTIER (includes 7620, 7650 &amp;amp; 7650G). This included improved FSI-CIFS support for broader connectivity in NAS environments, up to 25% increased performance for the IBM deduplication gateway, and double the capacity for the SMB appliance.&lt;/p&gt;
&lt;p&gt;&lt;a target="_blank" href="https://bcsbs.baptie.com/owa/redir.aspx?C=37a0d6b47b734c9cbb8abe21f69d089b&amp;amp;URL=http%3a%2f%2frogerluethy.wordpress.com%2f2012%2f06%2f04%2fversion-3-9-of-ibm-compression-software-provides-random-access-compression-engine-race-function-for-the-ibm-real-time-compression-appliance%2f"&gt;Real-time Compression v3.9&lt;/a&gt;, itself, increases usable primary storage capacity with no performance degradation and now includes a new capacity planning tool. When applied to tape storage RTC enables storage lifecycle management of multimedia files using IBM&amp;#39;s Linear Tape File System, which can reduce video archive software licensing costs while slashing video tape cartridge costs up to 98%.&lt;/p&gt;
&lt;p&gt;To drive this initiative further, IBM also extended RTC to its Storwize V7000, as well as to the IBM System Storage SAN Volume Controller (SVC). As IBM explains it, unlike traditional storage systems that compress only low activity data or data not frequently accessed, RTC compresses active data by as much as 80%, increasing total effective storage capacity.&lt;/p&gt;
&lt;p&gt;Rick Haverty, director of the information systems division at the &lt;a target="_blank" href="https://bcsbs.baptie.com/owa/redir.aspx?C=37a0d6b47b734c9cbb8abe21f69d089b&amp;amp;URL=http%3a%2f%2fwww.urmc.rochester.edu%2f"&gt;University of Rochester Medical Center&lt;/a&gt;, described the center&amp;#39;s transition to electronic records and the ballooning sizes of medical images, an onslaught of data that was &amp;quot;rapidly becoming ground zero for Big Data.&amp;quot; The solution turned out to be a combination of IBM storage tools that leveraged built-in storage intelligence, automation, and the cloud.&lt;/p&gt;
&lt;p&gt;IBM also is enhancing EasyTier, its automated storage tiering, by extending its capabilities to direct-attached, server-based SSDs to help customers coordinate data migration between their disk systems and servers. Easy Tier automatically moves data to the most appropriate storage, including multiple tiers of disk and SSD, based on policy and activity. In fact, expect all IBM storage products to support SSD in one form or another going forward.&lt;/p&gt;
&lt;p&gt;This will be my final report on Edge 2012. Hope to be back next year. In the meantime, here is the legal stuff: this post is sponsored, meaning I am being compensated, by the Storage Community for covering IBM&amp;#39;s Edge Conference. However, the opinions and writing here are my own.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://storagecommunity.org/aggbug.aspx?PostID=931" width="1" height="1"&gt;</description><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/storage/default.aspx">storage</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/ibmedge/default.aspx">ibmedge</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/easytier/default.aspx">easytier</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/Rick+Haverty/default.aspx">Rick Haverty</category><category domain="http://storagecommunity.org/blogs/edge2012_content_hub/archive/tags/IT/default.aspx">IT</category></item></channel></rss>