Living on the #EDGE of Cyber Security
The STG WW Industry Marketing Interns have recently returned from IBM Edge2013 in Las Vegas, Nevada and though we gained some great knowledge, it feels good to be back in our basement in building 4 of the Somers, NY location. I want to start this off by letting you all know that I will be breaking Las Vegas’ number one rule. Not everything that happens in Vegas, stays in Vegas.
A common theme at Edge was Big Data and Analytics, topics that caught my interest but not for the reasons that many of you might think. Though these are huge buzz words when it comes to marketing, many people don’t consider the importance of cyber security and how analytics can have an impact. Here is an eye popping fact for you to consider, “556 million consumer cyber crimes in 2011 or 18 adults became a victim every second.” This is not just a serious issue for the everyday consumer though, companies must be vigilant in their effort to prevent cyber security breaches as well.
In 2011, Sony was hacked losing the personal records of more than 77 million of their Playstation Network customers. As a result Sony has already had to deal with damages in the millions of dollars, are still facing class action suits, as well as having a tarnished reputation. Keep in mind Sony is just one example of a global company that has been hacked. No company is too big to be hacked!
Now it’s not as if we are saying cyber security is easy, but nothing worthwhile ever is. Hackers are getting smarter with their criminal tactics, so you must become better in prevention and detection. Continuous monitoring, testing, and updating of your current security measures in place as well as implementing analytics are best practices that should be observed by all.
Thanks for taking time to read my blog and make sure to keep an eye out for next weeks entry!!!