IBM Executive Edge2014 Focuses on Critical Issues

Alan Radding

Alan Radding

Until now this blog has looked at the technology issues being addressed at the upcoming IBM Edge2014 conference starting in Las Vegas on Monday, May 19th. There also, however, is a business focus through the Edge2014 Executive Track. You can find Executive Track session details here.

I was a mediocre programmer in a previous life. As a result, I still gravitates toward technical sessions in the hopes of understanding this amazing new technology. But for the sake of some balance your blogger will hit a few Executive Track sessions. The following look particularly interesting:

Edge2014 Speakers

A preview of sessions to come at IBM Edge.

Infrastructure Matters Because Business Outcomes Matter—to be given by Tom Rosamilia, Senior Vice President, IBM Systems & Technology Group and IBM Integrated Supply Chain. Your blogger has heard Rosamilia talk on this topic before and he is spot on. He explains why the right IT infrastructure choices are critical for business success and how the demands created by cloud, big data and analytics, mobile, and social are fueling an explosion of data, and spawning new workloads and business models. This has drastically changed expectations for IT infrastructures, which now is expected to be software defined, open, and more secure than ever before. The result is what IBM calls Composable Business, which optimizes technology by building a robust, highly agile infrastructure that can adjust quickly and efficiently to change for better business outcomes.

Along the same lines is Rethinking Your Business Model with Cloud. Here Robert LeBlanc, Senior Vice President, Software and Cloud Solutions, IBM Software Group, describes how new disruptive technologies are pushing companies to rethink how they do business. As a result, a wide range of companies, both new and well established, ranging from Tangerine (formerly ING Direct), OnFarm (farm management) and Kiwi (wearable technology) to Pitney Bowes (reinventing the postage meter business) are redefining themselves and their industries. Not surprisingly business leaders, IT executives, and developers are embracing cloud technology across their organizations to promote innovation, drive business growth, and gain a competitive advantage.  Enterprises are tapping into IBM cloud technologies, such as the IBM Cloud Marketplace and BlueMix, to quickly build applications that transform their businesses.

Improved Economics with Data Virtualization—Jeff Barber, Vice President, Mid-Range/Low End Disk Business Line Executive, IBM Systems & Technology Group discusses how data is the next natural resource; the new currency of business. In today’s mobile and social environment, users expect data to be available anytime, anywhere, and on any device. This has placed great financial pressure on enterprise data fabrics. With budgets under constant scrutiny, companies need to manage storage costs while delivering faster business insights. IBM Storage provides data virtualization that helps enable business agility while reducing both infrastructure and operational costs. Data virtualization also provides the foundation for software defined storage and cloud storage.

Big Data Insights in a Flash–Michael Kuhn, Vice President and Business Line Executive, Flash Systems, IBM Systems & Technology Group explains how the massive amounts of data being generated each day are making it difficult to capture insights from the data. Through this data explosion businesses can achieve their competitive edge by making data-driven decisions in real time. However, the velocity at which data is growing has made it increasingly difficult for businesses to manage and extract value from their data. Kuhn shows how adding flash storage to a data fabric offers a fast, low cost way to create business value and extract greater insights from data. Flash also enables data analytics in near real time so workers can take appropriate actions even as customers are making buying decisions.

Much of IBM Edge2014 will touch on storage in various ways, which makes sense since data lies at the heart of technology’s value, and storage is how organizations capture, preserve, protect, and leverage data for its maximum impact.

Flexible Storage for Data in the Cloud by Vincent Hsu, IBM Fellow and Chief Technical Officer, Storage Systems and Sidney Chow, Vice President and Business Line Executive, High End Disk, IBM Systems & Technology Group. Hsu and Chow start with the unpredictability of workloads in cloud environments that is driving an ever increasing need for a flexible and scalable infrastructure. Your cloud services, whether provided on-premises or off-site, are only as good as the elasticity and control they can provide. The right data infrastructure matters when creating cloud environments that can optimize data for faster business performance and lower total costs. Software Defined Storage take elasticity to the next level by simplifying interfaces and automating tasks.

Not sure which of these sessions your blogger will attend—all look good. In fact, there is so much at IBM Edge2014 that this blogger would need another week to catch all he likes. And, still need to make time for the Sheryl Crow concert.  Decisions, decisions, decisions…

Look for this blogger (Alana Radding)  5/19 through 5/22 at Edge2014. You’ll find me in the social media lounge when not attending a session. And follow me on Twitter, @mainframeblog or follow the conference Twitter ID @IBMEdge or the hashtag #IBMEdge to join the social conversations.

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